Costa Mesa-based Z SUPPLY is celebrating its biggest category expansion yet with a two-day pop-up at Lido Marina Village in Newport Beach this Friday and Saturday. The California lifestyle brand has officially entered the denim category with its first permanent five-pocket premium denim collection. The launch features six foundational silhouettes, designed with flattering fits, comfortable fabrics and washes that feel both modern and timeless. Jeans are priced from $138 to $158 and available in sizes 24 to 31.

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Laguna Beach has quietly upped its game when it comes to indie retail, and Good Together House is a big reason why. On Ocean Avenue, the shop has spent the last five years becoming the kind of place people build a Saturday around. Part home goods store, part apothecary, part vintage jewelry counter, it's the sort of shop where a candle, a ceramic vase and a vintage silk scarf can all feel like they belong in the same bag.

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Flea Style, the brand that turned a flea market side hustle into a roughly $18 million experiential retail business, is opening its first West Coast location: The Original Hat Bar in Laguna Beach.

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Three years in the making, The Curated Life Shoppe opened in Laguna Beach this past April, and it was worth every moment of the wait. Owner Michelle Trotter spent years traveling to France, handpicking products on each trip and putting them into storage until she found the right space to present them. She was specific about what that space needed to be. "I just knew that the base of the interior had to be white to highlight the beauty of each product," she says.

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