Just as the sunshine and warmer weather grace Irvine, three exciting new brands are making their debut on the scene: Roark Expedition Union, Olukai, and Amour Vert. Settling into Irvine Spectrum Center, each brand strategically chose this bustling hub with its 17 million annual visitors and a lineup of top-tier brands epitomizing the Southern California lifestyle. Irvine Spectrum Center’s vibrant array of youthful and trend-setting retailers now welcomes:

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Lulus, the epitome of attainable luxury for women, has just unveiled its inaugural bridal boutique in Los Angeles, redefining the wedding shopping experience from engagement to honeymoon. Located on the upper floor of the Lulus on Melrose retail haven, this boutique offers a fresh perspective on bridal attire, catering to discerning brides with a meticulously curated selection and unparalleled service. The boutique is poised to become a destination for brides-to-be, encompassing everything from bridal gowns and bridesmaid dresses to accessories and footwear. Initially, an exclusive assortment of gowns will debut solely at Lulus on Melrose.

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The acclaimed American fashion brand Veronica Beard just opened its latest boutique at Fashion Island in Newport Beach. The brand, synonymous with polished and practical ready-to-wear apparel, aligns seamlessly with Newport's reputation as a premier destination for luxury shopping.

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Welcome to Dateolate, created by Roya Javaherchi, co-founder of Sweet Saffron LLC (brand: Dateolate). Inspired by her "pastry chef grandmothers" and sweet childhood memories, Roya's dream of owning her own business centered around dates, known as "nature's sweet." Datelolates are crafted at the Hood Kitchen in Costa Mesa and available online at Dateolate's website. Here, the richness of chocolate meets the natural sweetness of dates. Dateolate's Chocolate with Dates offers a gourmet experience that combines indulgence with health-consciousness, featured in renowned publications and even on Gordon Ramsey's show.

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