Greer's OC | The latest in Orange County fashion, dining, and trends.

Mother-Daughter Duo Launch Eugénie Boutique in Newport Beach

By Greer Wylder

November 07, 2025

Eugénie, a new boutique founded by mother and daughter Kary and Sally, just opened at the newly renovated Mariners Mile Square in Newport Beach. The boutique curates designers and pieces that are hard to find, with each item purchased in limited quantities.The name Eugénie was inspired by a trip the two took to France. “We went on a trip a few years ago and found ourselves at the Hotel du Palais, in Biarritz, France, where we enjoyed champagne at sunset, discussing how much fun we were having discovering amazing brands that we cannot find at home,” they said. “It was…

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ZAFFRE Fine Linens Celebrates Two Years in Costa Mesa

By Greer Wylder

November 03, 2025

ZAFFRE Fine Linens recently celebrated its two-year anniversary and the opening of its new showroom at the Stonemill Design Center in Costa Mesa. The space has quickly become a creative hub for event professionals, designers, and tastemakers.Best known for fine linen rentals for weddings, social events, and galas, ZAFFRE is expanding its presence with monthly classes and curated gatherings. The showroom serves as a space where design meets inspiration, and this season it’s fully embracing fall with warmth, texture, and autumn charm throughout.Founded in Southern California, ZAFFRE brings artistry and collaboration to every event, offering textiles that transform tables into…

Super Irvine International Market Opens in Irvine

By Greer Wylder

November 02, 2025

A new chapter begins for a beloved Orange County institution. The much-anticipated Super Irvine International Market just opened, introducing a luxury market hall experience that blends contemporary design with global culinary inspiration.Located at Parkview Center, part of the Irvine Company Retail Properties portfolio, the reimagined Super Irvine transforms the traditional international market into a modern destination inspired by Europe’s food halls.The new space was designed to be both elevated and inviting, encouraging shoppers to gather, dine, and explore flavors from around the world.Beyond its striking design, Super Irvine offers an immersive culinary experience uniting Mediterranean, Asian, European, and Western influences.…

Zara Man Opens First U.S. Store at South Coast Plaza

By Greer Wylder

October 30, 2025

Exciting news in men’s fashion. Zara Man has made its U.S. debut with the opening of its first men’s-only boutique at South Coast Plaza in Costa Mesa. The sleek new space introduces Zara’s latest men’s collections through a design-forward concept that feels personal, modern, and effortless to shop.The boutique features a refined interior with neutral tones, chrome, and reclaimed wood that create a warm and contemporary atmosphere. Shoppers can explore the exclusive Archive collection, the Origins line, and dedicated denim and tailoring sections, all designed to highlight Zara’s elevated approach to modern menswear.The new store also makes shopping easier with…

Fall Fun at The District: Halloween Boo Bash and Cocktail Tour

By Greer Wylder

October 19, 2025

The District at Tustin Legacy is getting into the fall spirit with two festive events this October: the Halloween Boo Bash and the Fall Cocktail Tour.Families are invited to the annual Halloween Boo Bash on Saturday, Oct. 25, from noon to 2 p.m. in the Promenade. The free, family-friendly celebration features trick-or-treating, music, creepy crafts, balloon twisters, face painting, and a special meet-and-greet with Labubu. Costumes are encouraged, and guests are welcome to explore The District’s shops, restaurants, and entertainment before or after the event.Throughout October, The District is also partnering with OC Foodies to present the Fall Cocktail Tour.…