Greer's OC | The latest in Orange County fashion, dining, and trends.

Dr. Martens Warehouse Sale Comes to Tustin June 4-7

By Greer Wylder

June 03, 2026

Fans of Dr. Martens can score major savings when the official Dr. Martens Warehouse Sale arrives at Alternative Retail in Tustin from June 4 through June 7.Shoppers will find a wide selection of boots, shoes, sandals, platforms, mules, slides, bags, and more, including a limited assortment of coveted Made in England styles.Pricing starts at $55 for sandals, $65 for shoes, $75 for boots, and $100 for Made in England footwear.Tickets are required for guests ages 15 and older. Each ticket provides a one-hour shopping window, and advance registration is recommended. Standby admission may be available on a first-come, first-served basis,…

Shopbop Pop-Up Arrives at Lido Marina Village

By Greer Wylder

June 03, 2026

Shopbop is bringing a four-day pop-up experience to Newport Beach June 4-7 at The Shore at Lido Marina Village. The temporary shop will feature a curated selection of fashion, accessories and lifestyle favorites from a variety of sought-after brands, along with special events and interactive experiences throughout the weekend.Guests can personalize charm jewelry with Roxanne Assoulin on June 4, customize Alex Mill tote bags on June 5, and enjoy complimentary Madewell screen-printing with qualifying purchases June 6-7. The pop-up will also showcase brands participating in The Climate Pledge, including Reformation, Stella McCartney, DL1961, Faherty and others.With waterfront views, summer style…

Orange County Brand LYNKS Brings Style and Comfort Together

By Greer Wylder

May 28, 2026

Orange County-based brand LYNKS began with a simple solution from a mother trying to help her daughter. Founder Lyn immigrated from Vietnam with big dreams and quickly faced the realities of long commutes, tight budgets, and shoes that never seemed to stay on her feet. Her mother came up with a practical fix using a simple elastic band, and that small idea eventually became the inspiration for LYNKS.Today, LYNKS transforms that original concept into a stylish handmade accessory designed to help shoes fit more securely while adding a fashionable detail to your look. The patented “8 LOOP” design gently wraps…

Your Business. Our Audience.

By Greer Wylder

May 25, 2026

For nearly 20 years, Greer’s OC has given advertisers direct access to a loyal audience of shoppers, diners, and trendsetters who support local businesses.Readers turn to Greer’s OC for trusted recommendations on shopping, dining, travel, and events, and they respond to what they read. Most are women who are affluent and live in Coastal or South Orange County and Los Angeles.For more information or to request a media kit, email info@greersoc.com

Pure Salt Marks 10 Years With New Newport Beach Flagship

By Greer Wylder

May 13, 2026

Founded in Newport Beach, Pure Salt is celebrating its 10th anniversary with a major expansion that includes a new flagship store and design studio, an anniversary collection inspired by California living, and the debut of its first-ever catalog. Pure Salt will also host a grand opening celebration on Saturday, May 16, from 9 a.m. to 5 p.m., featuring shopping, complimentary coffee from Pulo Coffee until noon, and a giveaway entry opportunity for guests.Located at 314 Old Newport Blvd. in Newport Beach, the new 4,500-square-foot space brings together Pure Salt’s retail shop and interior design studio under one roof. The storefront…