Greer's OC | The latest in Orange County fashion, dining, and trends.

J Ruby: A Colorful Creative Find in South Laguna

By Greer Wylder

April 29, 2026

J Ruby opened in February, marking the first retail space for designer Jessica Ruby, who has been creating and refining her work for years. The Laguna Beach studio, set in the historic St. Clair building, serves as both a boutique and the home of the South Laguna Art Project, where workshops and classes are offered regularly.Inside, the space is filled with upcycled fashion, custom embroidery, and original artwork by Jessica. The racks feature 100 percent yarn-dyed cotton shirting made in California, including her signature Boyfriend Shirt with classic or sport cuffs. A Patch Bar invites customers to personalize pieces with…

Mother’s Day Style: Matching Moments for Moms and Minis at Famous Footwear

By Greer Wylder

April 28, 2026

Coordinated style is having a moment, and just in time for Mother’s Day. The “mom and mini” trend continues to resonate, pairing everyday comfort with playful, polished looks. At Famous Footwear, matching shoes make it easy to step out in sync, whether it is for school drop-offs, weekend outings, or beach days.From sporty sneakers to classic sandals and nostalgic throwbacks, these standout styles offer something for every kind of outing.The Nike V5 RNR sneaker delivers an easy, everyday match. Lightweight and versatile, it works just as well for busy mornings as it does for casual weekends. Available in soft pink…

A Night of Fashion and Giving in Newport Beach

By Greer Wylder

April 17, 2026

An evening that brings together style, community, and a shared purpose is set for Tuesday, April 21 at My Sister’s Closet. From 6 to 8 p.m., more than 100 women are expected to gather for a philanthropic night in partnership with OC 100 Women Who Care.Hosted alongside Well Suited, the event blends luxury resale shopping with a meaningful way to give back. Guests can browse curated designer pieces while enjoying cocktails, light bites, and music in a setting designed to feel intimate and social.At the center of the evening is a simple but impactful idea. Three local nonprofits, Wyland Foundation,…

STAUD Arrives at South Coast Plaza

By Greer Wylder

March 30, 2026

STAUD just opened its newest boutique at South Coast Plaza, bringing its California point of view to one of the country’s most recognized shopping destinations.The space feels right at home here. Inspired by the brand’s Melrose Avenue flagship, the boutique leans into clean lines, built-in details, and a soft, neutral palette. It is polished but still relaxed, very much in step with the way Southern California shops and lives.Inside, the focus is on the Spring 2026 collection, which pulls from both sides of California style. There is a mix of easy coastal pieces and more refined looks, with airy silks,…

Willbo Brings Western-Inspired Style to Lido Marina Village

By Greer Wylder

March 28, 2026

Lido Marina Village welcomes a new addition this spring with the opening of Willbo, a California-based brand rooted in craftsmanship, heritage and the spirit of the American West.The boutique opens Thursday, April 2, marking Willbo’s expansion into Orange County.Inspired by the Southwest, the Sierra Nevada and the California coast, Willbo brings together sport, art and design through pieces crafted by American artisans. The collection reflects a lifestyle shaped by time on the water, evenings outdoors and an appreciation for quality and simplicity.Founded in Laguna Beach, the brand now arrives in Newport Beach with a curated selection that blends Western influence…