Greer's OC | The latest in Orange County fashion, dining, and trends.

Seafolly Opens First U.S. Flagship in Corona del Mar

By Greer Wylder

August 20, 2025

Iconic Australian swimwear brand Seafolly has opened its first U.S. flagship store in Corona del Mar.Located in Corona del Mar Plaza at 932 Avocado Ave., the boutique reflects the brand’s Australian beach heritage that has inspired women since 1975. Known for stylish swimwear and resort pieces, Seafolly has stores across Australia and Singapore and is carried in the U.S. at Everything But Water, Revolve and Nordstrom.Corona del Mar was chosen for its coastal location, vibrant shopping district and proximity to the beach, making it a natural fit for Seafolly’s first American store.Open 10 a.m.– 6 p.m. Monday to Sunday. 932 Avocado…

Luxury Designer Pop-Up in Tustin: Up to 90% Off Now Through June 29

By Greer Wylder

June 24, 2025

The Luxury Designer Pop-Up Sale is happening now through June 29 at Alternative Retail in Tustin—offering major markdowns on more than 60,000 brand-new items across women’s, men’s and kids’ fashion.Apparel is marked up to 90% off, with 85% off shoes, bags and accessories. Shoppers can expect inventory from top designers including Bottega Veneta, Saint Laurent, Balmain, Chloé, Valentino, Jimmy Choo, Dolce&Gabbana, Brunello Cucinelli, Isabel Marant, Gucci, Fendi, Prada, and many more.Event details:WHEN: Now through June 29, open daily from 10 a.m. to 6 p.m.WHERE: 2227 Park Ave., Tustin, CA 92780TICKETS: Free tickets are required for guests 15 and older. Each…

E-Commerce Favorite Dressin Launches First OC Store

By Greer Wylder

June 09, 2025

Dressin, the online fashion brand known for its trend-forward collections and accessible prices, has officially arrived in Orange County. The fast-growing label opened the doors to its first physical storefront last week in Fullerton.Located at 2450 E. Chapman Ave., the 13,750-square-foot space marks an exciting new chapter for Dressin, which built its following online by offering wholesale pricing direct to consumers. The brand now brings that same savvy shopping experience to local customers, offering a new way to explore its fashion-forward collections in person.“We’ve always believed fashion should be fun, affordable, and accessible, and now we get to bring that…

VEA Newport Beach Partners with Orlebar Brown for Stylish June Pop-Up

By Greer Wylder

June 03, 2025

VEA Newport Beach has teamed up with British menswear brand Orlebar Brown—now open at Fashion Island—to bring a splash of fashion to its resort experience throughout the month of June. The resort will host a stylish poolside cabana pop-up every Saturday, along with exclusive perks for overnight guests.Each Saturday from noon to 4 p.m., VEA guests can explore Orlebar Brown’s signature swimwear and summer-ready looks at the poolside cabana, complete with custom furnishings and branded accessories. Guests can purchase directly from the activation or request in-room delivery with the help of an on-demand shopping concierge, activated by hang tags in…

Cinq à Sept Opens First California Boutique at Fashion Island

By Greer Wylder

May 15, 2025

Cinq à Sept, the New York-based women’s ready-to-wear brand, has opened its first West Coast boutique at Fashion Island in Newport Beach. The 1,200-square-foot space marks the latest step in the brand’s retail expansion, following the debut of its SoHo flagship in 2023 and the opening at Aventura Mall in Miami in late 2024.Founded in 2016 by Jane Siskin and Jalal Elbasri, Cinq à Sept is known for modern classics that effortlessly transition from day to night. The brand’s collections are defined by expert tailoring, feminine silhouettes, and unexpected design details across suiting, cocktailwear, elevated denim, and separates. In 2024,…