Greer's OC | The latest in Orange County fashion, dining, and trends.

SCO New Thrift Store Opening

By Greer Wylder

February 01, 2024

South County Outreach is excited to announce the grand opening extravaganza of the Upscale Resale Thrift Store in Laguna Niguel. The community is invited to participate in this extraordinary event, scheduled from Thursday, February 8 through Saturday, February 10. The weekend promises a plethora of activities, special promotions, and community celebrations.The Upscale Resale Thrift Store is more than just a shopping destination; it's an opportunity to shop for a cause. All proceeds from the store, which features an array of gently used and vintage items including clothing, accessories, jewelry, home décor, furniture, and toys, benefit South County Outreach clients struggling…

Veronica Beard Opens New Store at Fashion Island

By Greer Wylder

January 30, 2024

The acclaimed American fashion brand Veronica Beard just opened its latest boutique at Fashion Island in Newport Beach. The brand, synonymous with polished and practical ready-to-wear apparel, aligns seamlessly with Newport's reputation as a premier destination for luxury shopping.Co-founders and sisters-in-law, Veronica Miele Beard and Veronica Swanson Beard, have been at the forefront of fashion since their brand's inception in 2010, which is now celebrated for creating the iconic Dickey Jacket. Their debut on the New York Fashion stage in September 2012 was just the beginning. Now, with over thirty retail spaces and a vision for global reach by the…

Dior Unveils its Inaugural La Collection Privée Fragrance Boutique at JFK Terminal 1

By Greer Wylder

January 07, 2024

Attention, Orange County travelers flying to New York's John F. Kennedy International Airport Terminal 1: Dior has recently inaugurated its very first La Collection Privée standalone fragrance boutique in the United States. The Dior Travel Retail Americas team, in collaboration with International Shoppes, has brought this exciting retail experience to life at JFK Terminal 1, offering travelers the opportunity to indulge in Dior's most exquisite high perfumery collection.Visitors to the boutique will have the privilege of exploring the complete range of La Collection Privée, an exclusive world comprising 22 high perfumery fragrances, along with soaps, delicate body creams, and opulent…

Elena Burba’s Elegant Christmas Pop-Up at Beauty Studio by Veronika

By Greer Wylder

December 14, 2023

ELENA BURBA, the visionary behind the eponymous fashion brand, has devoted considerable time to cultivating her brand's presence in Ukraine, showcasing her collections at Fashion Week, and presenting showrooms throughout Europe. The ELENA BURBA brand is built on principles of beauty, femininity, and tenderness, characterized by its laconic cuts, vibrant prints, and a core philosophy of love. The brand's muse is a woman who cherishes a feminine silhouette, natural fabrics, romantic prints, and breezy styles, radiating confidence, allure, and the ability to always capture the spotlight.Currently, ELENA BURBA is focusing on expanding the brand's reach in California, having already participated…

CURATEUR x Pendry Newport Beach Holiday Market

By Greer Wylder

December 07, 2023

Get Ready for a Spectacular Evening! Experience the Elegance at CURATEUR's Winter Market (by Rachel Zoe), on Friday, December 9 from 4 to 9 p.m. at Pendry Newport Beach. Bring along your friends for a night of exclusive shopping, delightful festive cocktails and snacks, and vibrant live music.Event details can be found HERE and while attendance is free, they ask that guests sign up via the Eventbrite linkPendry Newport Beach is at 690 Newport Center Drive Newport Beach.