Lulus First Bridal Boutique Opens on Melrose Ave.

February 20, 2024

Lulus, the epitome of attainable luxury for women, has just unveiled its inaugural bridal boutique in Los Angeles, redefining the wedding shopping experience from engagement to honeymoon. Located on the upper floor of the Lulus on Melrose retail haven, this boutique offers a fresh perspective on bridal attire, catering to discerning brides with a meticulously curated selection and unparalleled service. 

The boutique is poised to become a destination for brides-to-be, encompassing everything from bridal gowns and bridesmaid dresses to accessories and footwear. Initially, an exclusive assortment of gowns will debut solely at Lulus on Melrose.

Since introducing its dedicated bridal category in 2019, Lulus has become a go-to for brides seeking timeless elegance. The brand's exponential growth in the bridal, bridesmaid, and wedding guest categories underscores its commitment to providing stylish yet accessible options. Signature pieces like the "Awaken My Love White Long Sleeve Lace Maxi Dress" and the "Heavenly Hues White Maxi Dress" have captured the hearts of countless brides. With the launch of an appointment-only bridal boutique, Lulus brings its customer-centric online experience into the physical realm.

The Lulus on Melrose bridal boutique offers a comprehensive wedding attire journey, showcasing carefully curated selections of dresses, accessories, and footwear. Brides will receive personalized attention from bridal stylists during their "Book A Styling Session" appointments, ensuring a seamless and memorable experience. Whether taking home their dream dress on the spot or opting for swift delivery, brides can expect unparalleled service and convenience. Additionally, the boutique features a dedicated "Party Shop," catering to all pre-wedding festivities and beyond.

Designed to inspire celebration, the boutique exudes an air of sophistication with its exquisite décor and attentive service. From elegant fabric draping to opulent pearl embellishments, every detail is crafted to enhance the bridal experience. A standout feature is the enchanting 3D seashell-inspired photo backdrop, exclusively designed by renowned artist Romain Goudinoux for Lulus on Melrose, offering brides a picture-perfect moment.

Setting the stage for its Melrose debut, the boutique presents three exclusive bridal gowns priced between $99 and $268, each exuding timeless allure. The "Your Sweetie White Tie-Strap Column Maxi Dress," the "Ethereal Perfection White Organza Embroidered Bustier Maxi Dress," and the "Infinite Adoration Ivory Beaded Embroidered Lace Maxi Dress" epitomize elegance and grace. Select dresses will also be available in extended sizing, ensuring inclusivity for all brides.

The bridal boutique at Lulus on Melrose is located at 8303 Melrose Ave., Los Angeles. Brides can “Book A Styling Session” online here.

For more information on Lulus, please visit:

Greer's OC
Blogger | Journalist

Since 1993, Greer has been writing about fashion, dining and trends in Orange County, as a popular columnist for the Los Angeles Time Community Newspapers (Daily Pilot, Coastline Pilot and HB Independent) and now as founder of Greer’s OC.

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