willboo

Willbo Brings Western-Inspired Style to Lido Marina Village

March 26, 2026

Lido Marina Village welcomes a new addition this spring with the opening of Willbo, a California-based brand rooted in craftsmanship, heritage and the spirit of the American West.

The boutique opens Thursday, April 2, marking Willbo’s expansion into Orange County.

Inspired by the Southwest, the Sierra Nevada and the California coast, Willbo brings together sport, art and design through pieces crafted by American artisans. The collection reflects a lifestyle shaped by time on the water, evenings outdoors and an appreciation for quality and simplicity.

Founded in Laguna Beach, the brand now arrives in Newport Beach with a curated selection that blends Western influence with a coastal point of view. The space highlights pieces designed for everyday living that balance function and style.

Store hours are Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from 10 a.m. to 6 p.m. 

Willbo is located at 3434 Via Lido, Suite 100, Newport Beach.

To explore the collection, brand story and latest offerings, visit willbousa.com.

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Greer's OC
Blogger | Journalist

Since 1993, Greer has been writing about fashion, dining and trends in Orange County, as a popular columnist for the Los Angeles Time Community Newspapers (Daily Pilot, Coastline Pilot and HB Independent) and now as founder of Greer’s OC.

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