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Roll-Em-Up Taquitos Opens in Irvine

January 23, 2023

Roll-Em-Up Taquitos has become a phenomenon, with its hand-rolled taquitos, pan-fried in a proprietary giant cast iron pan, until crispy and golden brown.

The story of Roll-Em-Up Taquitos is simple and began in the home of the Usrey family, where father (Ron) and son (Ryan) fell in love with Mama Karen’s famous beef taquitos. 

The Usrey family, including patriarch Ron, always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, in 2019, where they sold an average of 3,500 taquitos a day. Today, the brand has four locations open across Southern California in Chino Hills, Brea, and Victorville, and most recently in Irvine.

For more information, visit www.rollemup.com

The Irvine Roll-Em-Up Taquitos is at Irvine Square- 17933 MacArthur Boulevard, Irvine.

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Greer's OC
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Since 1993, Greer has been writing about fashion, dining and trends in Orange County, as a popular columnist for the Los Angeles Time Community Newspapers (Daily Pilot, Coastline Pilot and HB Independent) and now as founder of Greer’s OC.

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