New at South Coast Plaza: Reformation

February 26, 2023

Reformation, the source for flirty, feminine model-off-duty pieces that twentysomethings adore and make fortysomethings feel like they’re 20 again just opened at South Coast Plaza.

Reformation was born when former model Yael Aflalo started customizing vintage dresses and selling them out of an L.A. storefront back in 2009. 

The designs took off. By 2013, she opened her own factory in L.A. and started selling her designs online with big sustainability goals in mind. By 2015, the label had declared itself carbon neutral. Reformation publishes quarterly sustainability reports and uses everything from its own materials to deadstock fabric and repurposed vintage clothing. 

The company slogan: “Being naked is the #1 most sustainable option. We’re #2.” And every week they debut a new limited-edition collection and work with small batches that are produced based on demand.

Open 10 a.m. to 8 p.m. Monday to Saturday; 11 a.m. to 7 p.m. Sunday.

Level 1, Bloomingdale’s Wing at South Coast Plaza. 209.437.0250

Greer's OC
Blogger | Journalist

Since 1993, Greer has been writing about fashion, dining and trends in Orange County, as a popular columnist for the Los Angeles Time Community Newspapers (Daily Pilot, Coastline Pilot and HB Independent) and now as founder of Greer’s OC.

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