Lady Gaga Represents Tiffany’s HardWear Collection
Lady Gaga will represent Tiffany & Co. in its latest Legendary Style campaign that debuts its new fashion jewelry collection, Tiffany HardWear. The campaign will premiere in a 60-second film to air during Super Bowl LI on Sunday, February 5, a first for Tiffany’s.
The Legendary Style campaigns feature women of confidence, beauty and substance, and are chosen for their intelligence and authenticity.
The new Tiffany HardWear collection, with its bold 18k gold and sterling silver pieces, was inspired by a unisex bracelet from 1971 in the Tiffany Archives. Tiffany HardWear builds on this design to include earrings, rings, necklaces and pendants. It’s designed to be urban and elegant, and as strong as the woman who wears it.
The beautiful campaign was created by Tiffany’s in-house team in partnership with Grace Coddington, and shot by David Sims. You can see the 60-second film on Super Bowl Sunday on Tiffany.com. The Tiffany HardWear Collection will be available on Tiffany.com beginning May 2 and in-store worldwide on April 28, with limited and exclusive pre-orders available beginning February 5.
