Ugly and Awesome
Project Juice, the esteemed organic cold-pressed juice and clean eating company is on a mission to change public perception surrounding an emerging food category—ugly produce. It’s saving 1000’s of pounds of food each year, and just launched its newest seasonal blend for spring – Ugly and Awesome – made up of 99% ugly produce. So-called ugly produce is imperfect in only one way—cosmetically. Fruits and vegetables that have unusual shapes, colors, or sizes. Despite having the same nutrient profiles and density as their perfect counterparts, six billion pounds of this edible produce is thrown out each year due to the…
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