New Brands: Roark, Olukai, Amour Vert Join Irvine Spectrum!

April 30, 2024

Just as the sunshine and warmer weather grace Irvine, three exciting new brands are making their debut on the scene: Roark Expedition Union, Olukai, and Amour Vert. Settling into Irvine Spectrum Center, each brand strategically chose this bustling hub with its 17 million annual visitors and a lineup of top-tier brands epitomizing the Southern California lifestyle.

Irvine Spectrum Center’s vibrant array of youthful and trend-setting retailers now welcomes:

Roark Expedition Union: Born from a passion for authentic storytelling and exploration, Roark crafts essential and sustainable men's and women's goods for the adventurous soul. Season after season, Roark presents purpose-built apparel with stylish details, ready to accompany you from trail to bar. Drawing inspiration from global destinations, the newly opened Irvine location offers more than just clothing; it's a gateway to Roark’s adventure-ready goods and products from kindred brands, featuring surfboards, camping gear, grooming essentials, and travel literature.

Olukai: Making its mainland debut in March, Olukai brings a premium ocean lifestyle brand dedicated to crafting exceptional products with minimal environmental impact. Their styles seamlessly blend ocean heritage with contemporary performance, offering a range of exquisite footwear options from slippers to sandals, sneakers, boots, and mules.

Amour Vert: Fusing Parisian chic with California cool, Amour Vert introduces elevated and effortless style to modern women in innovative ways. Each collection features versatile, high-quality pieces adorned with hand-drawn prints, alongside works from independent artisans and local makers. As a trailblazer in sustainable fashion, Amour Vert champions small-batch production and transparency, ensuring customers can shop with purpose and dress with ease. Their Irvine Spectrum Center location is set to open this spring, offering a glimpse into their eco-conscious world.

Irvine Spectrum is at 70 Spectrum Drive in Irvine. 

Image Courtesy of Olukai

Greer's OC
Blogger | Journalist

Since 1993, Greer has been writing about fashion, dining and trends in Orange County, as a popular columnist for the Los Angeles Time Community Newspapers (Daily Pilot, Coastline Pilot and HB Independent) and now as founder of Greer’s OC.

Barry’s: Newport Beach’s Premier HIIT Fitness Studio at Fashion Island
Discover Summer Bliss at Renaissance Esmeralda Resort & Spa in Greater Palm Springs

Recent Posts