Jeff Yokoyama

wwww.genericyouth.com

1. If you had to begin a different career, what would you do?

I've always wanted to work in film... I would sweep floors, take the trash out, pick up coffee, pick up lunch, and always stay late! Just to have that opportunity to watch my buddy McG work his brilliance!

2. What's your most prized possession?

Of course my family, and every day that I wake up.

3. Favorite drink?

Water.

4. What are you cutting out because of the economy?

In my business we have cut back on using outside contractors and started making our product ourselves--hand done.

5. Fantasy purchase?

A new home for my wife, with a closet that is big!

6. What can't you live without?

The ocean.

7. What's next on your

To open a design school called Impossible Education.I want to make the impossible, possible
 

8. Biggest regret?

So far none.

9. Cause that you're most interested/involved in?

Generic Youth is a line of clothes that is made from the endless yards of fabric that are stocked piled in warehouses around the world. I will design, and create, and bring new life to dead stock fabrics. By designing and creating this way each item is one-off and original.
 

10. Your dream day in OC?

It's kinda what i do everyday. I try to make everyday special.
 

11. Favorite place for breakfast?

I have to say Eddies Galley. I have been going there for over 25 years!
 

12. What was the best day of your life?

Ah...the day i was born?

13. Last concert that you went to?

Green Day. Although it really wasn't a concert, about a two years ago I had a chance to meet Green Day and hang out with them. They all wanted to surf so I took them out. In the water they started singing; what a concert!

14. Favorite vacation spot?

Kauai.

15. What do you love and loathe about Orange County?

Money.

16. Favorite books?

Slim Aarons, Once Upon A Time, and
Rin Tanaka, My FreeDamn!

17. Favorite restaurants in Orange County?

It has to be "A" Restaurant in Newport Beach.

18. Biggest accomplishment?

Raising kids.

19. What's your biggest fear?

Not being able to take care of my family.
 

20. Secret most people don't know about you.

I still look at things from youthful eyes.