It’s SOCO Cool
When you’re driving north on the 405 Freeway just past Harbor Boulevard, look to the right and you’ll get an up-close preview of Orange County’s hippest retail makeover. The SOCO (South Coast Collection), formerly an unremarkable collection of stores, is being turned into a stylish and sustainable shopping village with creative showrooms like Wildflower Linens, Let Them Eat Cake, a soon-to-open fabulous Stark carpet store, trendy restaurants, and, in November, Paul Mitchell’s flagship Store-Salon-School. SOCO, by Burnham-Ward Properties a subsidiary of Burnham USA of Newport Beach, reminds us of an upscale version of The LAB. When the transformation is complete,…
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