Dead Set on Deadstock
The most exciting news out of the swimwear industry? It’s not surprising that it comes from RAJ Swim launching its eco-friendly swim brand, VYB made entirely from deadstock. With little corporate involvement, co-CEOs Alex Bhathal and Lisa Vogel gave full reign to the VYB Tribe of twelve women to develop a new brand based on deadstock fabric from start to finish. Since RAJ makes a significant portion of its production in California, it also has luxurious stock fabrics that have never been bought, used or sold. Repurposing excess fabric from the RAJ Swim factory in Orange County is not a…
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