John Varvatos 10 Year Anniversary Celebration at South Coast Plaza

Renowned men’s fashion designer John Varvatos celebrated the 10-year anniversary of the opening of the John Varvatos store at South Coast Plaza with a special VIP cocktail party. More than 350 guests, fans and friends of the John Varvatos brand came out to honor the decade long store and meet John Varvatos.

Throughout the John Varvatos store, you can shop for luxurious, well-appointed assortment of both the John Varvatos Collection and John Varvatos Star USA lines curated for the local lifestyle. 

John Varvatos Collection reflects Varvatos’ chic, rock n’ roll gentleman esthetic and offers a strong focus on luxury tailored clothing, modern runway pieces and footwear styles with artisanal details. John Varvatos Star USA offers casual sportswear items such as denim, graphic tees and peace sign polo shirts. There’s also the full line of Varvatos men’s fragrances, rock-influenced jewelry, Ernst Benz by John Varvatos limited edition watches and Converse by John Varvatos.

The store’s décor features an eclectic mix of modern and vintage pieces, such as antique mirrors sourced from a Parisian flea market, familiar and unpublished work from the biggest names in rock n’ roll photography, as well as rare intimate portraits and live performance shots of music legends from the 1960’s through current day. In partnership with Rock Paper Photo, Varvatos has selected a collection of images – limited edition fine art prints, hand-signed by the photographers available for purchase.