Bluebella x Ashley Williams Eco Collaboration Collection

September 18, 2023

Bluebella, a leading contemporary lingerie brand, is excited to announce its highly awaited collaboration with the iconic British fashion designer, Ashley Williams. The collection, named Bluebella x Ashley Williams, showcases styles crafted from over 50% recycled materials, seamlessly blending cutting-edge fashion with captivating sensuality, promising a daring reimagining of relaxation.

Driven by a shared vision of empowering women and celebrating their unique identities, Bluebella and Ashley Williams have united to create a collection that harmoniously combines the designer's distinctive style with Bluebella's dedication to audacity and self-assurance. This distinctive collaboration presents a range of nightwear, underwear, and accessories that will undoubtedly resonate with fashion enthusiasts and lingerie aficionados alike.

Taking inspiration from Ashley Williams' recognizable aesthetic—an intriguing fusion of edgy and elegant elements—the collection boasts daring and elaborate patterns, playful cuts, and surprising embellishments.

Adding to the excitement, Ashley Williams will make a notable return to London Fashion Week during the SS24 shows in September. The designer has been honored as the latest recipient of Fashion East’s XLNC program—an initiative focused on empowering and expanding the brands of its esteemed alumni.

The Bluebella x Ashley Williams Collection will soon be available for purchase on the official Bluebella at

Greer's OC
Blogger | Journalist

Since 1993, Greer has been writing about fashion, dining and trends in Orange County, as a popular columnist for the Los Angeles Time Community Newspapers (Daily Pilot, Coastline Pilot and HB Independent) and now as founder of Greer’s OC.

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