Swimspot Debuts Virtual Mannequins
SwimSpot ushered out the fabricated mannequins that weren’t what real woman looked like anyway—to bring real women to the forefront. Inside the new flagship store at Fashion Island, Swimspot debuted modern virtual mannequins that showcase women of all ages, shapes and sizes wearing the hottest swimwear of the season. The virtual mannequins show women how great they can look wearing the latest swimwear. SwimSpot embraces diversity to meet the changing needs of realness and authenticity the retail world needs. “We are always looking through the consumer lens,” said Lisa Vogel, co-owner of SwimSpot. “Since the virtual mannequins have been installed,…
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