Fashion, Dining & Trends of OC
Sign up now for your FREE Daily Dose of OC!
Greer’s Pick of the Week
The Sassoon Salon Experience
Sassoon Salon offers a truly exceptional cut and color that will effortlessly complement your personal style for the holidays.
Sponsored by Sassoon Salon, South Coast Plaza
Greer’s Good Life
A+ for A Restaurant
From the darling "valet girls" to the retro luxe interior, the legendary restaurant property has never looked so good. It's serving up a 3 p.m. bar menu daily; Saturday and Sunday brunch (10 a.m. to 2 p.m.) and dinner nightly from 5:30 p.m. 3334 West Coast Highway in Newport Beach. 949.650.6505
Sponsored by A Restaurant
daily dose of OC
PREP FOR THIS...
OC hipsters consider the flagship Trovata store in Newport Beach a community hangout and great shopping find. And that's exactly the way John Whitledge (Trovata's CEO and designer) wanted it.
Shop at Trovata now, its men's and women's fall line is reduced 50%, and just for Greer's OC subscribers: receive 15% off through Feb. 23.
Trovata's a fashion-favorite label, carried at Barneys, American Rag, Bloomingdale's and chic boutiques around the world.
The Trovata store, in an unassuming 1930s former ship repair shop in Cannery Village, sits just across from Alta Coffee. Whitledge carefully chose every detail in the store to reflect his East Coast prep meets Southern California lifestyle apparel.
He scoured the country for vintage hotel wooden hangers, recycled a dilapidated fence into wall paneling, and for your viewing pleasure he projects surf videos on a screen, and places vintage Playboys on a coffee table.
Trovata's resort line is 1980s prep-inspired: sporty, track and tennis casual that can be dressed up or down. And Trovata's spring line is Brazilian-inspired, elevated in design, not as quirky in the detail, more sophisticated.
Choose from a retro knit tennis dress, A-line coats, short white beach cover-ups, corded cotton suits, pajama-piped shirt, linen board shorts and more. Also find limited edition Aviator sunglasses, Whitledge's favorite coffee table books, Polaroid cameras and Super-8 film processing.
Trovata's casual American sportswear isn't just known for its premium fabrics, timeless silhouettes, taped seams, tailored fits and hard-to-find specialty buttons. There's even an ongoing fictional story that supports each collection. Inside Trovata's designs find excerpts and pages from the story stitched into the lining.
Open 10 a.m. to 6 p.m. Tuesday through Friday; 10 a.m. to 5 p.m. Saturday; and 11 a.m. to 5 p.m. Sunday. 505 31st Street in Newport Beach. 949.675.5904.
“...the best website in America for fashionistas and foodies!”
