Yoki Shop recently relocated to a new store in Newport Beach on the Coast Highway. The shop is the brainchild of its owner and founder, Jeff Yokoyama, a longtime surf industry veteran who designs Generic Youth, Yoki’s Garden and Pidgin Orange clothing lines based on three tenets he strongly believes in: design, make and sell different.
Purchasing a Yoki Shop apparel item is like taking home a piece of history, whether it be an iconic USC football jersey repurposed into a skirt for Yoki’s Garden; a beach towel that once traveled to a tropical beach and is now a pair of hip shorts or a hoodie; or an interior designer bolt of fabric that’s been made into a cool Generic Youth jacket. Yokoyama is committed to non-waste, repurposing materials and manufacturing local. The collections are mostly made from salvaged materials and many are one of a kind. Stop by the new store to pick up a hoodie, tank top, hat, board shorts, tee’s, aprons, popular Fight On Fingers logo apparel and more ideal for USC Football games.
Open 9 a.m. to 5 p.m. Monday through Friday; 11 a.m. to 4 p.m. Saturday.
2429 West Coast Highway, Suite 102 in Newport Beach. 949.650.5511.
Thank you Veterans!
On Veteran’s Day, men and women associated with the military, either active duty or reservists, spouses and mothers, can come into any Marinello Schools of Beauty campus (excluding Spa Academy locations) and receive a free spa manicure and pedicure. Also, Marinello Schools of Beauty campuses will be giving “Marinello Loves Our Vets” postcards for vets who are based overseas. Upon their return, the postcards offer vets a free haircut and 20% off any service, redeemable through Valentine’s Day 2012.
In Orange County, Marinello Schools of Beauty can be found in Anaheim at 663 N. Euclid Street. 657.549.6131; in Huntington Beach at 19022 Brookhurst Street. 714.962.8831; or and Lake Forest at 23635 El Toro Road, Ste. K. 949.586.4900
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from the blog
- 11.19.25 – Uncle Fluffy Opens Soon at Triangle Square
- 11.19.25 – American Ballet Theatre’s ‘The Nutcracker’ Returns to Segerstrom Hall
- 11.17.25 – Thanksgiving Getaways: Where to Celebrate, Relax, and Feast in Southern California
- 11.17.25 – HAVEN Honors Taco Asylum with New Taco Tuesday Menu
- 11.17.25 – Costa Mesa Welcomes Sweetgreen’s New Sweetlane
- 11.17.25 – Sip, Savor, Repeat: Better Buzz Expands in Orange County
- 11.16.25 – A Thanksgiving to Savor at Allegretto Vineyard Resort
- 11.16.25 – The Nutcracker Returns to Irvine Barclay Theatre
- 11.13.25 – McG, Nancy Silverton, and Rick Caruso Team Up for Spacca Tutto at Palisades Village
- 11.13.25 – Philz Coffee Debuts Holiday Menu and Launches First-Ever Rewards Program
- 11.12.25 – Pendry Newport Beach Hosts Annual Chefsgiving Dinner
- 11.12.25 – Sip, Shop, and Give Back with HYPEACH and Working Wardrobes
- 11.08.25 – Shucked Musical Comedy Heads to Segerstrom Center November 11–23
- 11.05.25 – Dolly Parton’s Songs Come to Life with Pacific Symphony
- 11.05.25 – Savor the Season by the Sea at Hilton Santa Barbara Beachfront Resort
- 11.04.25 – Ice at Santa Monica Returns for the Holidays
- 11.03.25 – ZAFFRE Fine Linens Celebrates Two Years in Costa Mesa
- 11.02.25 – North Italia Debuts Seasonal Fall + Winter Menu in Irvine and Beyond
- 10.30.25 – An Evening with John O’Hurley at The Lido
- 10.28.25 – Día de los Muertos Rooftop Brunch at Top of the V
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- 11.17.25 – Santa Maria Novella Brings Centuries of Craft to South Coast Plaza
- 11.16.25 – HOTWORX Costa Mesa Courtyards Offers 24-Hour Infrared Sauna Workouts
- 11.13.25 – Prairie Opens in Mariners Square: A New Home for Refined, Relaxed Interiors
- 11.12.25 – Winter Fest OC Returns November 28 With Expanded Experiences
- 11.11.25 – Mother-Daughter Duo Launch Eugénie Boutique in Newport Beach
- 11.09.25 – You’re Invited to South Coast Plaza’s Annual Tree Lighting Celebration
- 11.03.25 – Culinary Dropout Opens in Old Towne Orange
- 11.02.25 – Super Irvine International Market Opens in Irvine
- 11.02.25 – Prime Pizza Opens First Orange County Location in Mission Viejo
- 10.30.25 – Zara Man Opens First U.S. Store at South Coast Plaza
- 10.27.25 – Jack Johnson Headlines Two-Night Coast Film & Music Benefit Concert
- 10.20.25 – Salt & Lime Modern Taqueria Brings Elevated Flavor to Costa Mesa
- 10.19.25 – Fall Fun at The District: Halloween Boo Bash and Cocktail Tour
- 10.16.25 – Luxury Wellness Meets Concierge Medicine at Coastal Wellness MD
- 10.16.25 – Chiang Rai Thai in Tustin Serves Up Michelin-Recognized Northern Thai Cuisine
- 10.16.25 – Chili Chutney Brings Authentic Afghan Cuisine to Lake Forest
- 10.15.25 – Tales of Wonder and Imagination: Alexander Shelley Leads Pacific Symphony in ‘Scheherazade’
- 10.14.25 – California Wine Festival Returns to Huntington Beach Oct. 17 - 18
- 10.08.25 – Newport Beach Film Festival Announces 2025 Honors
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