Yoki Shop recently relocated to a new store in Newport Beach on the Coast Highway. The shop is the brainchild of its owner and founder, Jeff Yokoyama, a longtime surf industry veteran who designs Generic Youth, Yoki’s Garden and Pidgin Orange clothing lines based on three tenets he strongly believes in: design, make and sell different.
Purchasing a Yoki Shop apparel item is like taking home a piece of history, whether it be an iconic USC football jersey repurposed into a skirt for Yoki’s Garden; a beach towel that once traveled to a tropical beach and is now a pair of hip shorts or a hoodie; or an interior designer bolt of fabric that’s been made into a cool Generic Youth jacket. Yokoyama is committed to non-waste, repurposing materials and manufacturing local. The collections are mostly made from salvaged materials and many are one of a kind. Stop by the new store to pick up a hoodie, tank top, hat, board shorts, tee’s, aprons, popular Fight On Fingers logo apparel and more ideal for USC Football games.
Open 9 a.m. to 5 p.m. Monday through Friday; 11 a.m. to 4 p.m. Saturday.
2429 West Coast Highway, Suite 102 in Newport Beach. 949.650.5511.
Thank you Veterans!
On Veteran’s Day, men and women associated with the military, either active duty or reservists, spouses and mothers, can come into any Marinello Schools of Beauty campus (excluding Spa Academy locations) and receive a free spa manicure and pedicure. Also, Marinello Schools of Beauty campuses will be giving “Marinello Loves Our Vets” postcards for vets who are based overseas. Upon their return, the postcards offer vets a free haircut and 20% off any service, redeemable through Valentine’s Day 2012.
In Orange County, Marinello Schools of Beauty can be found in Anaheim at 663 N. Euclid Street. 657.549.6131; in Huntington Beach at 19022 Brookhurst Street. 714.962.8831; or and Lake Forest at 23635 El Toro Road, Ste. K. 949.586.4900
The Latest from greer's oc
CasaDamí Introduces Weekend Brunch and Golden Hour in Newport Beach
CasaDamí, the European-inspired café and wine bar in Newport Beach’s Peninsula Village, is expanding its all-day dining experience with two new offerings: weekend brunch and a daily Golden Hour menu.
Brunch is now served Saturdays and Sundays from 10 a.m. to…
Summer Starts May 17 at Wild Rivers With New Mermaid Cove
Wild Rivers Waterpark in Irvine opens for its 2025 summer season on Saturday, May 17. Known as Southern California’s premier waterpark, Wild Rivers features more than 25 water attractions for all ages and thrill levels—plus premium cabanas, group packages, seasonal…
Adam Brody, Kate Hudson, Jason Segel, and Sam Rockwell to Be Honored at Inaugural Newport Beach TV Fest
The first-ever Newport Beach TV Fest, presented by the Newport Beach Film Festival, is set to debut June 5–8, 2025, at the historic Lido Theater with a powerful lineup of honorees, screenings, and conversations celebrating excellence in television.
The four-day…
Trevor’s at the Tracks Launches Farm-to-Table Program with Two Local Farms
Follow Greer on Pinterest
from the blog
- 05.14.25 – CasaDamí Introduces Weekend Brunch and Golden Hour in Newport Beach
- 05.14.25 – Summer Starts May 17 at Wild Rivers With New Mermaid Cove
- 05.14.25 – Adam Brody, Kate Hudson, Jason Segel, and Sam Rockwell to Be Honored at Inaugural Newport Beach TV Fest
- 05.13.25 – Trevor’s at the Tracks Launches Farm-to-Table Program with Two Local Farms
- 05.13.25 – The Ranch at Laguna Beach Introduces Ceramic Collaboration With Isa Carr
- 05.12.25 – LAWineFest 2025 – Celebrating 20 Years of Wine, Community, and Fun
- 05.09.25 – Bowers Museum Celebrates $500,000 Lead Gift for Terracotta Warriors Exhibition
- 05.07.25 – Celebrate Mother’s Day with Brunch, Flamenco, and Champagne at Café Sevilla
- 05.06.25 – UCI Opera and Symphony Present Puccini’s Suor Angelica at Irvine Barclay Theatre
- 05.04.25 – A Weekend Escape to Catalina Island Just Got Even Better
- 05.02.25 – Hilton Anaheim Debuts Hansen’s Market
- 05.01.25 – Celebrate Mom at Casa Palmero, a Hidden Gem at Pebble Beach
- 04.28.25 – Celebrate Mother’s Day in Style at Hyatt Regency Newport Beach
- 04.25.25 – Play for Gray Charity Pickleball Tournament Returns May 17
- 04.24.25 – Descanso Celebrates Cinco de Mayo with Four Days of Food, Cocktails, and Festivities
- 04.23.25 – 2025 Breeders’ Cup Returns to Del Mar: Tickets On Sale Now
- 04.23.25 – Up to 80% Off at the Beach Riot Warehouse Sale in Tustin
- 04.23.25 – Score Up to 70% Off at the Zumiez Warehouse Sale in Santa Ana
- 04.20.25 – Burger Boss Introduces Halal Poultry, Salmon and Meal Deals
- 04.18.25 – Floral Park’s 32nd Annual Home & Garden Tour Returns April 26–27
More Daily Doses
- 05.15.25 – Cinq à Sept Opens First California Boutique at Fashion Island
- 05.14.25 – Meet Atome Bakery: Sourdough Without the Stress
- 05.14.25 – Newport Beach TV Fest Launches June 5-8, 2025
- 05.11.25 – Cozy Earth Opens Flagship Store in Corona del Mar
- 05.09.25 – Celebrate Mother’s Day at Wild Strawberry Café in Newport Beach
- 05.08.25 – Mom-Worthy Dining in Orange County
- 05.08.25 – A Catalina Day Trip: Ocean Views, Island History, and Unforgettable Stops
- 05.05.25 – Celebrate Mother’s Day in Style Across Orange County
- 04.29.25 – Mother’s Day Dining and Experiences in Orange County
- 04.24.25 – Monaco Italian Kitchen Brings Neapolitan Pizzas and Housemade Pastas to Irvine
- 04.23.25 – South Coast Plaza Celebrates 35 Years of Southern California’s Premier Garden Show
- 04.20.25 – The District at Tustin Legacy Hosts Earth Day Celebration
- 04.17.25 – California Wine Festival Returns to Dana Point
- 04.15.25 – Easter Hoppenings in Orange County
- 04.11.25 – Fashion Island Welcomes a New Season of Style
- 04.10.25 – Celebrate Easter Sunday with Brunch at Top Orange County Resorts
- 04.09.25 – Savor Easter Sunday at These South Coast Plaza Restaurants
- 04.07.25 – Now Open: Vox Kitchen & Bar at South Coast Plaza
- 04.06.25 – Pacific Symphony Premieres Wagner’s “Das Rheingold” in St.Clair’s Final Season
- 04.01.25 – Chef’s Table Friendship Dinner Returns to Tanaka Farms – May 3, 2025
