Thousands of fans of the Frog House on the Coast Highway in Newport Beach have rallied around their favorite surf shop, which may be in danger because of new city zoning laws that prohibit businesses in residential neighborhoods. The outpouring of support has generated optimism that the Frog House can remain at its current location, though its owner, T.K. Brimer, still faces a months-long rezoning process and ultimately needs the blessing of the City Council and Coastal Commission.
So why does the unassuming Frog House generate such passion from its customers?
“We’ve resisted change that swept the surfing industry,” says Brimer, who bought the store from the original owner 43 years ago. “We’re not controlled by clothing manufacturers that dominate surfing—it has bothered me, surfing is a sport, not a lifestyle.”
Brimer, who still surfs five days a week, has always kept his shop 70 percent hard goods (surfboards, wetsuits and impossible to find, kneeboards) and only 30% clothing.
“The average shop is exactly the other way around,” Brimer says. “There’s a ridiculously low mark-up on surfboards. The money is in the apparel. Other shops make a lot more money than I do, but they don’t get to surf as much.”
“Ever since I was a little boy, I wanted to own a surf shop when I grew up. I kept my eye on the prize. I loved the smell of the resin, the people who worked there. But I never wanted to own a clothing store.”
The Frog House carries the best in surf gear, and if he doesn’t have what you need Brimer will tell you where you can get it. Real surfers work at the Frog House and though the pay isn’t much, they love their jobs. On average, they stay 17 years (one employee has logged 29 years).
Open 9 a.m. to 7 p.m. Monday through Friday; 8 a.m. to 6 p.m. Saturday; 8 a.m. to 5 p.m. Sunday. 6908 W Coast Hwy. in Newport Beach. 949.642.5690.
A Second Commonwealth!
Downtown Fullerton’s fave nightspot, the Commonwealth Lounge, is celebrating its the opening of second location and new concept in Newport Beach tonight!
The modern-style supper club opened in the former Ten Waterfront restaurant (it’s had many incarnations, remember when it was Hooters and the Red Onion?) on the Balboa Peninsula.
Complimentary appetizers will be offered from 9 to 10 p.m. and happy hour specials will be available until midnight. Enjoy live entertainment by Uncommon Burlesque, samba/soulists Quetzal Guerrero & The Warriors and special guest DJs J-Heart and Bobby Soul. Free gift will be given to the first 50 guests.
The Commonwealth Lounge features American gourmet comfort food, 26 craft beers on tap, boutique wines by the glass and signature cocktails. Look for weekly promotions like Wine Wednesdays, Scissors & Silverware on Sundays and Local Nights on Mondays.
Commonwealth Lounge & Grill is at 2406 Newport Blvd, on the Peninsula. 949.675.4444.
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from the blog
- 08.26.26 – Marriott Irvine Spectrum Offers Shuttle Pass for Daisy Chain Fields Festival
- 08.26.26 – Chef Turned Author Launches New Thriller Series
- 08.25.26 – Landers Supply House Celebrates Grand Opening at The LAB Anti-Mall
- 08.24.26 – Sushi Roku Debuts New Small Plates and Signature Sushi
- 08.23.26 – Cozy Earth’s Biggest Sale Comes to Corona del Mar
- 08.20.26 – Europa Village Unveils Lucia at the Cave, a New Wine Cave Cocktail Lounge
- 08.20.26 – Mercado González Brings Mexican Marketplace Experience to La Habra
- 08.20.26 – Righteous Brothers to Headline Charity Concerts at Lido Theater
- 08.17.26 – Disney’s Beauty and the Beast Returns to Segerstrom Center for the Arts
- 08.17.26 – Habana Turns the Lights Down for Weekly Candlelight Dinners
- 08.16.26 – Prince St. Pizza’s Black Currant Big Apple Pie Lands in Costa Mesa
- 08.14.26 – Jonathan Alcala Named Executive Chef at Temecula Creek Inn
- 08.11.26 – Anaheim White House Marks 39 Years With Italian-Style Anniversary Dinner
- 08.11.26 – Rent The Runway Warehouse Sale Comes to Tustin
- 08.08.26 – Silver Oak Comes to the Pier: 21 Oceanfront’s One-Night Wine Dinner
- 08.07.26 – 8th Annual Gourmet by the Bay Returns to Newport Beach
- 08.07.26 – Library Foundation Brings the Voice Behind Williams’ Music to Witte Hall
- 08.06.26 – Alisal Ranch Marks 80 Years with a Summer of Celebration
- 07.29.26 – Palm Springs Gets a New Reason to Stay and Stay Awhile
- 07.24.26 – Winter Fest OC Kicks Off Christmas in July Sale
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- 08.24.26 – Katella Commons Adds Five More Reasons to Get Hungry at OCVIBE
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- 08.10.26 – Good Together House: Laguna Beach’s Home for the Extraordinary and Unexpected
- 08.06.26 – Kei Concepts Expands ROL Hand Roll Bar with New La Habra Location
- 08.04.26 – Anaheim’s Sixth Annual World Taste Returns to the Packing District
- 08.02.26 – ‘Gala of the Stars’ Returns to Segerstrom for 17th Year
- 07.24.26 – LJ’s Lounge Brings Soul-Infused Dining and Music to Triangle Square
- 07.19.26 – Inside Reecess, Newport Beach’s New Wellness Destination
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- 07.14.26 – Flea Style Brings Its Hat Bar Concept Home to Laguna Beach
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