Greer's OC

Bloomingdale’s at South Coast Plaza just launched Glowhaus, a new makeup and skincare boutique featuring obsession-worthy finds for the millennial minded beauty lover.

This new makeup and skincare boutique, packed with niche beauty brands, is where beauty lovers can experience the obsession-worthy makeup and skincare finds that Glowhaus has to offer.

Glowhaus is a space for the beauty-obsessed shopper to browse, discover and play. The shop is a “beauty happy place” that gives you access to the top trending looks and latest must-have products- from makeup to masks. If you prefer to browse on your own, this is the place for you.

Glowhaus brings 26 new brands to the Bloomingdale’s and everything in the shop is under $100! Choose from brands like Beauty Blender, Context Skin, CoverFX, Flirt!, Kosas, Lash Star Beauty, Lime Crime, NudeStix, RMS Beauty, Rouge Bunny Rouge, Suva Beauty and The BrowGal. And, skincare brands like Frank Body, GlamGlow, Grown Alchemist, Mario Badescu, Saturday Skin and Supergoop. A special section of the shop called “Grab and Glow” is home to novelty beauty products and tools from brands like Kaprielle, Lano, LIT Cosmetics, Makeup Drop, Makeup Eraser, Sigma Beauty, Vamp Stamp and Winky Lux.

A portion of the shop is also dedicated to gift sets. You can easily spot Glowhaus, there’s a giant feature wall which highlights products that are “best in glow” using videos and focusing on a new trend each month starting with metallic lips and moving on to pops of color and highlighter layering.

To give customers a taste of the exciting and sought-after brands, the shop will launch a choice sampling program. For every $50 spent in Glowhaus, customers can choose 1 out of 4 deluxe samples. Samples options will change each season so you can continue to discover new brands and products.

You can also view and shop at Glowhaus at bloomingdales.com/glowhaus.

Bloomingdale’s is at South Coast Plaza in Costa Mesa.