Yoki Shop recently relocated to a new store in Newport Beach on the Coast Highway. The shop is the brainchild of its owner and founder, Jeff Yokoyama, a longtime surf industry veteran who designs Generic Youth, Yoki’s Garden and Pidgin Orange clothing lines based on three tenets he strongly believes in: design, make and sell different.
Purchasing a Yoki Shop apparel item is like taking home a piece of history, whether it be an iconic USC football jersey repurposed into a skirt for Yoki’s Garden; a beach towel that once traveled to a tropical beach and is now a pair of hip shorts or a hoodie; or an interior designer bolt of fabric that’s been made into a cool Generic Youth jacket. Yokoyama is committed to non-waste, repurposing materials and manufacturing local. The collections are mostly made from salvaged materials and many are one of a kind. Stop by the new store to pick up a hoodie, tank top, hat, board shorts, tee’s, aprons, popular Fight On Fingers logo apparel and more ideal for USC Football games.
Open 9 a.m. to 5 p.m. Monday through Friday; 11 a.m. to 4 p.m. Saturday.
2429 West Coast Highway, Suite 102 in Newport Beach. 949.650.5511.
Thank you Veterans!
On Veteran’s Day, men and women associated with the military, either active duty or reservists, spouses and mothers, can come into any Marinello Schools of Beauty campus (excluding Spa Academy locations) and receive a free spa manicure and pedicure. Also, Marinello Schools of Beauty campuses will be giving “Marinello Loves Our Vets” postcards for vets who are based overseas. Upon their return, the postcards offer vets a free haircut and 20% off any service, redeemable through Valentine’s Day 2012.
In Orange County, Marinello Schools of Beauty can be found in Anaheim at 663 N. Euclid Street. 657.549.6131; in Huntington Beach at 19022 Brookhurst Street. 714.962.8831; or and Lake Forest at 23635 El Toro Road, Ste. K. 949.586.4900
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from the blog
- 04.12.26 – A Night at Knife Pleat Paired With South Coast Repertory’s Eat Me
- 04.12.26 – A Film Festival Putting Neurodivergent Talent Front and Center
- 04.08.26 – Rove Costa Mesa Now Open With Fast Charging and Lounge
- 04.06.26 – Spring Menu Arrives at The Park Club California
- 04.06.26 – A Night of Fashion and Giving in Newport Beach
- 04.05.26 – Floral Park Home & Garden Tour Returns April 25–26
- 04.03.26 – Earth Month Eco Challenge Returns to Discovery Cube Orange County
- 04.01.26 – Original Medicare vs. Medicare Advantage: How to Think About the Choice
- 03.31.26 – Newport Beach Goes for a World Record at Balboa Pier
- 03.31.26 – Easter at VEA Newport Beach
- 03.28.26 – Willbo Brings Western-Inspired Style to Lido Marina Village
- 03.28.26 – Burritos for a Cause at Dog Haus
- 03.25.26 – A Desert Escape in Tempe: Marriott Phoenix Resort Tempe at The Buttes Debuts Renovation
- 03.25.26 – Turning 65 and Still Working: What to Know About Medicare
- 03.25.26 – Cape Crusaders, Cosplay and Comic-Con Energy Take Over Anaheim
- 03.25.26 – A Fresh Swing and a Perfect Matcha at The CAMP
- 03.19.26 – Two Upcoming Workshops at the Environmental Nature Center
- 03.18.26 – What to Know About Medicare for You or Someone You Care About
- 03.15.26 – Puesto Introduces “Girl Dinner” Wednesdays
- 03.13.26 – What to Know About Medicare Before 65—Signing Up for Medicare
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- 03.16.26 – Bubblefest Returns to Discovery Cube Orange County for Its 30th Anniversary
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- 03.10.26 – A Newport Beach Landmark Turns 100: From The Arches to A Restaurant
- 03.10.26 – Classical Mystery Tour: A Tribute to the Beatles
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- 03.06.26 – Beyond A Dream Gala Supports Breakthrough T1D Research in Orange County
- 03.05.26 – Orange County Restaurant Week Returns March 8–14
- 02.28.26 – Spring Returns to The Flower Fields at Carlsbad Ranch
- 02.26.26 – California Cool Art Auction Returns to Laguna Art Museum
