Yoki Shop recently relocated to a new store in Newport Beach on the Coast Highway. The shop is the brainchild of its owner and founder, Jeff Yokoyama, a longtime surf industry veteran who designs Generic Youth, Yoki’s Garden and Pidgin Orange clothing lines based on three tenets he strongly believes in: design, make and sell different.
Purchasing a Yoki Shop apparel item is like taking home a piece of history, whether it be an iconic USC football jersey repurposed into a skirt for Yoki’s Garden; a beach towel that once traveled to a tropical beach and is now a pair of hip shorts or a hoodie; or an interior designer bolt of fabric that’s been made into a cool Generic Youth jacket. Yokoyama is committed to non-waste, repurposing materials and manufacturing local. The collections are mostly made from salvaged materials and many are one of a kind. Stop by the new store to pick up a hoodie, tank top, hat, board shorts, tee’s, aprons, popular Fight On Fingers logo apparel and more ideal for USC Football games.
Open 9 a.m. to 5 p.m. Monday through Friday; 11 a.m. to 4 p.m. Saturday.
2429 West Coast Highway, Suite 102 in Newport Beach. 949.650.5511.
Thank you Veterans!
On Veteran’s Day, men and women associated with the military, either active duty or reservists, spouses and mothers, can come into any Marinello Schools of Beauty campus (excluding Spa Academy locations) and receive a free spa manicure and pedicure. Also, Marinello Schools of Beauty campuses will be giving “Marinello Loves Our Vets” postcards for vets who are based overseas. Upon their return, the postcards offer vets a free haircut and 20% off any service, redeemable through Valentine’s Day 2012.
In Orange County, Marinello Schools of Beauty can be found in Anaheim at 663 N. Euclid Street. 657.549.6131; in Huntington Beach at 19022 Brookhurst Street. 714.962.8831; or and Lake Forest at 23635 El Toro Road, Ste. K. 949.586.4900
The Latest from greer's oc
Burger Boss Introduces Halal Poultry, Salmon and Meal Deals
Burger Boss, the fast-casual favorite known for its “Boss Your Burger” concept and Honest American Burger®, has expanded its menu at both its Tustin and Mission Viejo locations—offering more choices for guests looking beyond beef.
New additions include Halal chicken and…
Floral Park’s 32nd Annual Home & Garden Tour Returns April 26–27
The Floral Park Neighborhood Association will present its 32nd Annual Home & Garden Tour on Saturday and Sunday, April 26–27, 2025. Often referred to as one of Orange County’s best-kept secrets, the event offers a rare opportunity to step inside…
Avila’s El Ranchito in Newport Beach Celebrates 50 Years
Avila’s El Ranchito Newport Beach is celebrating 50 years of family, food, and community on the Peninsula. Opened in 1975 by then 22-year-old Sergio Avila, the beloved Mexican restaurant has grown from a 40-seat neighborhood spot into a local landmark…
Easter Fun at VEA Newport Beach
VEA Newport Beach, one of Orange County’s most stylish coastal resorts, is celebrating Easter Sunday with a festive egg hunt for families. On Sunday, April 20, children can explore the expansive Marea Lawn in search of colorful eggs, set…
Follow Greer on Pinterest
from the blog
- 04.20.25 – Burger Boss Introduces Halal Poultry, Salmon and Meal Deals
- 04.18.25 – Floral Park’s 32nd Annual Home & Garden Tour Returns April 26–27
- 04.17.25 – Avila’s El Ranchito in Newport Beach Celebrates 50 Years
- 04.17.25 – Easter Fun at VEA Newport Beach
- 04.16.25 – VIP Garden at LAWineFest – A Premier Tasting Experience!
- 04.15.25 – Don’t Miss the First 3rd Thursday in CdM
- 04.13.25 – Bar Becky Hosts Bougie Easter Brunch in Long Beach
- 04.10.25 – Experience a Little Part of Cuba This Easter at Habana
- 04.09.25 – Easter Brunch, Egg Hunts and More at Hyatt Regency Huntington Beach
- 04.08.25 – Final Days to Experience Bowers Museum’s Dazzling Titanium Garden
- 04.08.25 – Spring Fun in Full Bloom at 2ND & PCH
- 04.07.25 – NEP Café Redefines Modern Vietnamese Dining with a Bold New Chapter
- 04.04.25 – Book Club with Bruce Cook Featuring Born in OC Rescheduled for April 10
- 04.04.25 – NOBLE Wine & Dine Weekend Returns to Newport Beach April 12–13
- 04.04.25 – Segerstrom Center for the Arts Celebrates Broadway’s Legendary 50th Season
- 04.04.25 – SAJJ Mediterranean Rolls Out New “Mediterranean Refresh” Menu in Irvine
- 04.01.25 – Gary Howard to Be Honored at Casa Youth Shelter’s 2025 Bootstrap Ball
- 03.31.25 – Free Outdoor Movies and More This Spring at Irvine Spectrum Center
- 03.31.25 – Puesto Welcomes Spring With Seasonal Dishes From Creative Chef Raul Casillas
- 03.30.25 – Saijo, a New Japanese Dining Experience, Opens in Culver City
More Daily Doses
- 04.20.25 – The District at Tustin Legacy Hosts Earth Day Celebration
- 04.17.25 – California Wine Festival Returns to Dana Point
- 04.15.25 – Easter Hoppenings in Orange County
- 04.11.25 – Fashion Island Welcomes a New Season of Style
- 04.10.25 – Celebrate Easter Sunday with Brunch at Top Orange County Resorts
- 04.09.25 – Savor Easter Sunday at These South Coast Plaza Restaurants
- 04.07.25 – Now Open: Vox Kitchen & Bar at South Coast Plaza
- 04.06.25 – Pacific Symphony Premieres Wagner’s “Das Rheingold” in St.Clair’s Final Season
- 04.04.25 – Cozy Earth Opens Flagship Store in Corona del Mar
- 04.01.25 – Chef’s Table Friendship Dinner Returns to Tanaka Farms – May 3, 2025
- 03.31.25 – Festival Ballet Theatre Presents The Sleeping Beauty at Irvine Barclay Theatre
- 03.30.25 – Pasta Sisters Expands to Costa Mesa Kitchens
- 03.28.25 – Roger’s Gardens Celebrates 50 Years in Corona del Mar with Spring Events
- 03.25.25 – Dr. Jennifer Armstrong: Subtle, Beautiful Results That Make All the Difference
- 03.21.25 – Legendary Ramen Nagi Arrives at South Coast Plaza
- 03.20.25 – Escape to Relaxation: A Spa Day at Pacific Waters Spa
- 03.19.25 – Spring Dining Experiences at Patina Restaurant Group in Downtown Disney
- 03.16.25 – Graze Craze Expands to Costa Mesa with Charcuterie Boards & Boxes
- 03.13.25 – Executive Chef Jeffrey Boullt Unveils Flavor-Packed New Dinner Menu at SOCIAL Kitchen + Craft Bar
- 03.11.25 – Spring at Irvine Barclay Theatre: A Season of Music, Dance, and Conversation
