Orange County’s newest cultural destination in the works, East End in Downtown Santa Ana, formerly known as the Fiesta Marketplace, is an upcoming venue for restaurants, retailers, and entertainment. The newly branded East End district dissects historic 4th Street between 3rd and 5th, and French and Bush. The developers have nearly completed the multi-million dollar revitalization and rebranding project that includes a 140,000 square foot retail, office, and entertainment center.
The East End’s established music culture, from Yost Theater (Orange County’s oldest theater, built in 1912) and Yost Studios, have more recently become a mecca for electronic dance music by attracting world class DJs and prominent EDM producers, as well as a variety of concerts and events. The Yost will be expanding next door to the historic Ritz Hotel. The Musselman Block Building houses the Yost Studios, a state-of-the art music rehearsal facility offering lockouts to an array of musical talents. More entertainment additions include the indie Frida Cinema for independent films, film festivals, student films, foreign films, and film related programming debuting in January.
The East End is also home to culinary adventurous concepts such as Playground from Chef Jason Quinn known for his creative dishes using fresh, local, and unique ingredients. Quinn’s Playground 2.0 is an intimate 17-seat culinary theater next door to Playground offering themed dinners, tasting menus, private dining, invite only events, and pop ups by guest chefs.
We’re most excited about the upcoming 4th Street Market that will offer chefs and food trucks looking for an opportunity and a place to shine. The endeavor will include ten food stands, a wine bar and beer garden, a local specialty market, butcher shop, bakery, and coffee roaster. The new market will also offer ten incubator kitchens (including gluten free and confection) that can be rented by the hour, and artisan can sell their products at the specialty market.
Also opening at The East End is the third Eat Chow in Orange County, Yojie Japanese Fondue, Native Son Alehouse (focusing on hard to find specialty beer), Beirbar (German and Belgium beer and brats), and El Mercado, the second concept by Chef Danny Godiez of Anepalcos Café in Orange offering Mexican cuisine accented by South American Bar setting and features craft beers and cocktails.
Shoppers will appreciate the unique boutique shops such as Blends, a cutting edge sneaker boutique; Safehouse by Crooks and Castles, an urban lifestyle brand, and Bespoke Cut & Sew’s first flagship, a hat customization brand. Other East End retailers include ThemGoods/Valo flagship, a high quality roller blade brand, American Barbershop, Charlie’s Piercing & Tattoo Supplies, R & R Boutique and Left of the Dial Records. Some other newcomers include Tarte Vintage, Vapor Lair, and Brooklyn Harper, a hip women’s streetwear boutique.
Del Taco's Epic Burrito Launch and Giveaway
Del Taco just launched Epic Burritos, a trio of premium burritos with epic size, flavors and value. The new burritos range from 14.0 to 18.5 ounces in weight and are priced from $4.99. Del Taco is celebrating the launch by offering a free medium drink to guests who purchase an Epic Burrito today through Nov. 20, 2013. Also, like and leave a comment on our Facebook page and you'll be entered to win a gift card for an Epic Burrito. We'll announce the winner Friday.
Here are your three choices:
Epic Fajita Burrito is inspired by a sizzling fajita platter and includes freshly-grilled chicken or steak, a blend of roasted vegetables, pinto beans slow-cooked from scratch throughout the day, cotija cheese, lime rice, black beans, sour cream and guacamole.
Epic Steak & Potato Burrito with freshly-grilled carne asada steak, Del Taco’s famous Crinkle-Cut fries, chipotle sauce, bacon, freshly-grated cheddar cheese and sour cream.
Epic Chicken Chipotle Ranch Burrito includes marinated chicken grilled fresh in each Del Taco restaurant all day along with lime rice, chipotle and ranch sauces, bacon, freshly-grated cheddar cheese, crisp lettuce, guacamole and hand-made pico de gallo salsa.
The Latest from greer's oc
Paul Taylor Dance Company at Musco Center
Musco Center for the Arts presents the Paul Taylor Dance Company on Wednesday, March 18, 2026, at 7:30 p.m.
Recognized worldwide as a leader in modern dance, the Paul Taylor Dance Company is celebrated for works that reflect the depth,…
New Brunch Additions at CasaDami
Newport Beach’s coastal café and wine bar, CasaDami, continues to bring a touch of European café culture to the waterfront on Balboa Island’s Peninsula Village. Known for its relaxed setting and refined, wine-friendly menu of tapas and entrées,…
LA Opera Young Artists in Concert at Musco Center
Musco Center for the Arts presents LA Opera Young Artists in Concert on Friday, March 13, 2026, at 7:30 p.m.
The evening offers a rare opportunity to experience the next generation of operatic talent through a showcase of artists from…
Brodard Restaurant Plans Long Beach Opening at 2ND & PCH
Brodard Restaurant, known for its refined Vietnamese cuisine and meaningful family story, has announced plans to open a new location at the 2ND & PCH shopping center in 2026. The expansion brings the beloved…
Follow Greer on Pinterest
from the blog
- 03.05.26 – Paul Taylor Dance Company at Musco Center
- 03.04.26 – New Brunch Additions at CasaDami
- 03.01.26 – LA Opera Young Artists in Concert at Musco Center
- 02.27.26 – Brodard Restaurant Plans Long Beach Opening at 2ND & PCH
- 02.25.26 – Cheyenne Jackson Brings Mid Life Torso Tour to Musco Center
- 02.22.26 – Spring SplashFest Brings a Taste of Spring to Great Wolf Lodge in Garden Grove
- 02.20.26 – ABBA Comes to The Lido Theater for a Two-Night Celebration
- 02.19.26 – Los Angeles Is Having a Moment in 2026
- 02.18.26 – Caitlyn Minimalist Opens at The Shops at Mission Viejo
- 02.18.26 – Napa in Newport Expands to Three-Day Wine Weekend for CureDuchenne
- 02.16.26 – Trail Runners Welcome Spring at Whiting Ranch
- 02.12.26 – A Valentine’s Night Inside the Films of Tim Burton and Danny Elfman
- 02.10.26 – The Groundlings Bring Legendary Improv to Musco Center
- 02.09.26 – A Valentine’s Gift Guide for Every Kind of Love
- 02.08.26 – Valentine’s Sweets Worth Sharing at South Coast Plaza
- 02.02.26 – A Century of Modern Dance at the Musco Center Celebrating Martha Graham
- 02.02.26 – CHAGEE Opens at The Shops at Mission Viejo Feb. 6–8
- 02.01.26 – Bardega Sets Grand Opening Celebration in Laguna Hills
- 01.30.26 – More Nights, More Boots on the Floor at Westwood Coast
- 01.30.26 – Marelle Santa Monica Sets the Tone for Coastal Dining on Ocean Avenue
More Daily Doses
- 03.05.26 – Orange County Restaurant Week Returns March 8–14
- 03.02.26 – Beyond A Dream Gala Supports Breakthrough T1D Research in Orange County
- 02.28.26 – Spring Returns to The Flower Fields at Carlsbad Ranch
- 02.26.26 – California Cool Art Auction Returns to Laguna Art Museum
- 02.25.26 – Top of the V Unveils a Spanish-Inspired Steakhouse Experience
- 02.25.26 – An Elevated Pastry Experience Debuts at Montage Laguna Beach
- 02.24.26 – Tomatomania Returns to Roger’s Gardens for Its 15th Year
- 02.22.26 – A Coastal Stop for Artful Finds at Crystal Cove
- 02.19.26 – World Ballet Company Brings ‘Swan Lake’ to Irvine Barclay Theatre
- 02.17.26 – Festival Ballet Theatre Brings Don Quixote Back to the Irvine Barclay Theatre
- 02.11.26 – Cozy Earth Presidents Day Sale Brings Big Savings and New Toile Pajamas
- 02.11.26 – OCVIBE Unveils Six New Bar and Lounge Concepts Coming to Katella Commons
- 02.05.26 – A Valentine’s Day Dining Guide at South Coast Plaza
- 02.05.26 – Hands-On Science Takes Center Stage in 2026
- 02.01.26 – Ralph Lauren Brings Shopping and Ralph’s Coffee Together in Newport Beach
- 01.31.26 – What’s Next at The CAMP
- 01.31.26 – Napa Rose to Reopen Feb. 6 at Disney’s Grand Californian
- 01.19.26 – Georgia’s Marks The Wiz at Segerstrom Center With a Special Family Meal
- 01.19.26 – Ignite Dance: 35 Years of Movement in Orange County
- 01.13.26 – Newport Beach Restaurant Week Returns Jan. 15–25
