Orange County’s newest cultural destination in the works, East End in Downtown Santa Ana, formerly known as the Fiesta Marketplace, is an upcoming venue for restaurants, retailers, and entertainment. The newly branded East End district dissects historic 4th Street between 3rd and 5th, and French and Bush. The developers have nearly completed the multi-million dollar revitalization and rebranding project that includes a 140,000 square foot retail, office, and entertainment center.
The East End’s established music culture, from Yost Theater (Orange County’s oldest theater, built in 1912) and Yost Studios, have more recently become a mecca for electronic dance music by attracting world class DJs and prominent EDM producers, as well as a variety of concerts and events. The Yost will be expanding next door to the historic Ritz Hotel. The Musselman Block Building houses the Yost Studios, a state-of-the art music rehearsal facility offering lockouts to an array of musical talents. More entertainment additions include the indie Frida Cinema for independent films, film festivals, student films, foreign films, and film related programming debuting in January.
The East End is also home to culinary adventurous concepts such as Playground from Chef Jason Quinn known for his creative dishes using fresh, local, and unique ingredients. Quinn’s Playground 2.0 is an intimate 17-seat culinary theater next door to Playground offering themed dinners, tasting menus, private dining, invite only events, and pop ups by guest chefs.
We’re most excited about the upcoming 4th Street Market that will offer chefs and food trucks looking for an opportunity and a place to shine. The endeavor will include ten food stands, a wine bar and beer garden, a local specialty market, butcher shop, bakery, and coffee roaster. The new market will also offer ten incubator kitchens (including gluten free and confection) that can be rented by the hour, and artisan can sell their products at the specialty market.
Also opening at The East End is the third Eat Chow in Orange County, Yojie Japanese Fondue, Native Son Alehouse (focusing on hard to find specialty beer), Beirbar (German and Belgium beer and brats), and El Mercado, the second concept by Chef Danny Godiez of Anepalcos Café in Orange offering Mexican cuisine accented by South American Bar setting and features craft beers and cocktails.
Shoppers will appreciate the unique boutique shops such as Blends, a cutting edge sneaker boutique; Safehouse by Crooks and Castles, an urban lifestyle brand, and Bespoke Cut & Sew’s first flagship, a hat customization brand. Other East End retailers include ThemGoods/Valo flagship, a high quality roller blade brand, American Barbershop, Charlie’s Piercing & Tattoo Supplies, R & R Boutique and Left of the Dial Records. Some other newcomers include Tarte Vintage, Vapor Lair, and Brooklyn Harper, a hip women’s streetwear boutique.
Del Taco's Epic Burrito Launch and Giveaway
Del Taco just launched Epic Burritos, a trio of premium burritos with epic size, flavors and value. The new burritos range from 14.0 to 18.5 ounces in weight and are priced from $4.99. Del Taco is celebrating the launch by offering a free medium drink to guests who purchase an Epic Burrito today through Nov. 20, 2013. Also, like and leave a comment on our Facebook page and you'll be entered to win a gift card for an Epic Burrito. We'll announce the winner Friday.
Here are your three choices:
Epic Fajita Burrito is inspired by a sizzling fajita platter and includes freshly-grilled chicken or steak, a blend of roasted vegetables, pinto beans slow-cooked from scratch throughout the day, cotija cheese, lime rice, black beans, sour cream and guacamole.
Epic Steak & Potato Burrito with freshly-grilled carne asada steak, Del Taco’s famous Crinkle-Cut fries, chipotle sauce, bacon, freshly-grated cheddar cheese and sour cream.
Epic Chicken Chipotle Ranch Burrito includes marinated chicken grilled fresh in each Del Taco restaurant all day along with lime rice, chipotle and ranch sauces, bacon, freshly-grated cheddar cheese, crisp lettuce, guacamole and hand-made pico de gallo salsa.
The Latest from greer's oc
A Valentine’s Night Inside the Films of Tim Burton and Danny Elfman
Pacific Symphony presents “Danny Elfman’s Music from the Films of Tim Burton” on Feb. 13 and 14 at Renée and Henry Segerstrom Concert Hall, just in time for Valentine’s Day. The theatrical concert experience invites audiences into the imaginative, slightly…
The Groundlings Bring Legendary Improv to Musco Center
Musco Center for the Arts presents The Groundlings on Wednesday, Feb. 25, 2026, at 7:30 p.m.
For nearly 50 years, The Groundlings have turned the chaos of everyday life into comedy gold. The iconic Los Angeles improv and sketch troupe…
A Valentine’s Gift Guide for Every Kind of Love
Valentine’s Day is around the corner, and this edit brings together beauty, fashion and lifestyle finds for every mood. From kiss ready lips and hair care that helps repair real life damage to cozy sets for staying in and even…
Valentine’s Sweets Worth Sharing at South Coast Plaza
Valentine’s Day shopping at South Coast Plaza comes with a sweet bonus. From storied European chocolatiers to California classics and beautifully crafted desserts, the confectionery lineup makes it easy to bring home something thoughtful, indulgent, and gift-ready. Here are a…
Follow Greer on Pinterest
from the blog
- 02.12.26 – A Valentine’s Night Inside the Films of Tim Burton and Danny Elfman
- 02.10.26 – The Groundlings Bring Legendary Improv to Musco Center
- 02.09.26 – A Valentine’s Gift Guide for Every Kind of Love
- 02.08.26 – Valentine’s Sweets Worth Sharing at South Coast Plaza
- 02.02.26 – A Century of Modern Dance at the Musco Center Celebrating Martha Graham
- 02.02.26 – CHAGEE Opens at The Shops at Mission Viejo Feb. 6–8
- 02.01.26 – Bardega Sets Grand Opening Celebration in Laguna Hills
- 01.30.26 – More Nights, More Boots on the Floor at Westwood Coast
- 01.30.26 – Marelle Santa Monica Sets the Tone for Coastal Dining on Ocean Avenue
- 01.30.26 – Los Angeles Is Having a Moment in 2026
- 01.19.26 – Small-Batch Botanical Wellness for Dogs
- 01.17.26 – THE NOTEBOOK Musical Set for Segerstrom Hall in 2026
- 01.16.26 – A Valentine’s Weekend to Remember in Huntington Beach
- 01.13.26 – An Exciting Career Update
- 01.12.26 – Lunch & Learn at Zov’s Bistro Focuses on Brain Health
- 01.11.26 – Dry January, Done Right at Khan Saab
- 01.08.26 – Strickland’s Ice Cream Celebrates 90 Years and Two Sweet Years in Costa Mesa
- 01.04.26 – THE DAILY HEALING Presents Healing House Lido
- 01.04.26 – Your Business. Our Audience.
- 12.30.25 – Mastro’s Ocean Club Irvine Toasts the New Year With Zero-Proof Style
More Daily Doses
- 02.11.26 – Cozy Earth Presidents Day Sale Brings Big Savings and New Toile Pajamas
- 02.11.26 – OCVIBE Unveils Six New Bar and Lounge Concepts Coming to Katella Commons
- 02.05.26 – A Valentine’s Day Dining Guide at South Coast Plaza
- 02.05.26 – Hands-On Science Takes Center Stage in 2026
- 02.01.26 – Ralph Lauren Brings Shopping and Ralph’s Coffee Together in Newport Beach
- 01.31.26 – What’s Next at The CAMP
- 01.31.26 – Napa Rose to Reopen Feb. 6 at Disney’s Grand Californian
- 01.19.26 – Georgia’s Marks The Wiz at Segerstrom Center With a Special Family Meal
- 01.19.26 – Ignite Dance: 35 Years of Movement in Orange County
- 01.13.26 – Newport Beach Restaurant Week Returns Jan. 15–25
- 01.12.26 – Earlybird Flies Into The LAB With One-Pound Burritos
- 01.08.26 – FACE FOUNDRIÉ Makes Its Southern California Debut in Newport Beach
- 01.04.26 – Parlor Doughnuts Opens 100th Location in Huntington Beach
- 12.21.25 – Phantom: A Perfect Gift Idea
- 12.18.25 – Celebrate the Season at Pendry Newport Beach
- 12.18.25 – Inside Poppy’s, Anaheim’s New Go-To for California Cuisine
- 12.14.25 – Fire & Lights Festival Returns to Newport Dunes
- 12.11.25 – Butcher’s House Marks Four Years With New Fromage Menu
- 12.09.25 – Manolo Blahnik Opens First West Coast Boutique at South Coast Plaza
- 12.09.25 – ClubSport Debuts New High-End Recovery Amenities in Time for the Holiday Season
