Pure Salt Interiors celebrates its new flagship Pure Salt Store & Design Studio on Saturday, April 30 in Newport Beach. Founded in 2015 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt began as a design studio and has evolved into a national lifestyle brand leading the conversation on design that is both stylish and functional with their extensive work in residential design and through their eponymous Pure Salt Shoppe launched in 2019.
The Design Studio and Shoppe reflect the Pure Salt ethos that great design begins with a fresh and clean palette, quality furnishings, artisan textiles, layered neutrals, and nature-inspired decorative accessories. In five short years, the brand has built a celebrity clientele, cultivated a highly-engaged social media community online @puresaltinteriors, and been consistently recognized by its peers for its beautiful designs and evolved business model.
The Newport Beach-based company is in the midst of another growth chapter as it expands the business to include a trade program, collaborations, and hospitality.
The full-service design studio makes interior design accessible to a broad range of clients through a highly-flexible and fully transparent design approach that is tailored to each client’s needs. The result is a stress-free and enjoyable process, and a home infused with the Pure Salt lifestyle—fresh, comfortable, imbued with natural elements, and truly personal. The studio strives to help clients free themselves from clutter and distraction so they can enjoy all of life’s best moments—from the ordinary to the extraordinary.
In 2019 the talented team at Pure Salt launched its Shoppe; a mix of curated and proprietary products and collaborations with artisans and brands from around the world. The product reflects the studio’s design mantra that home is a place to experience life’s best moments, and great design allows us to fully immerse ourselves in those experiences.
This includes natural elements and a neutral palette across furniture, artwork, textiles, rugs, lighting, vintage items, decorative accessories, and one of the best assortments of faux plants and trees available. The Shoppe aims to make good design accessible and to make the process stress-free and efficient for all.
881 W. 16th Street in Newport Beach.
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