Roll-Em-Up Taquitos has become a phenomenon, with its hand-rolled taquitos, pan-fried in a proprietary giant cast iron pan, until crispy and golden brown.
The story of Roll-Em-Up Taquitos is simple and began in the home of the Usrey family, where father (Ron) and son (Ryan) fell in love with Mama Karen’s famous beef taquitos.
The Usrey family, including patriarch Ron, always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, in 2019, where they sold an average of 3,500 taquitos a day. Today, the brand has four locations open across Southern California in Chino Hills, Brea, and Victorville, and most recently in Irvine.
For more information, visit rollemup.com
The Irvine Roll-Em-Up Taquitos is at Irvine Square- 17933 MacArthur Boulevard, Irvine.
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from the blog
- 11.02.25 – North Italia Debuts Seasonal Fall + Winter Menu in Irvine and Beyond
- 10.30.25 – An Evening with John O’Hurley at The Lido
- 10.28.25 – Día de los Muertos Rooftop Brunch at Top of the V
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- 10.21.25 – Last Chance to Dine at 608 Dahlia Before Oct. 26
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- 10.20.25 – Newport Beach Film Festival 2025: ‘Blue Moon’ Shines on Opening Night
- 10.19.25 – Wahoo’s Marks 38 Years with Free Community Celebration in Costa Mesa
- 10.15.25 – Pumpkin Palooza Returns to Discovery Cube OC This October
- 10.14.25 – Irish Spotlight at the Newport Beach Film Festival
- 10.09.25 – The Jill Foundation’s Annual Opportunity Drawing Is Now Open
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