Yoki Shop recently relocated to a new store in Newport Beach on the Coast Highway. The shop is the brainchild of its owner and founder, Jeff Yokoyama, a longtime surf industry veteran who designs Generic Youth, Yoki’s Garden and Pidgin Orange clothing lines based on three tenets he strongly believes in: design, make and sell different.
Purchasing a Yoki Shop apparel item is like taking home a piece of history, whether it be an iconic USC football jersey repurposed into a skirt for Yoki’s Garden; a beach towel that once traveled to a tropical beach and is now a pair of hip shorts or a hoodie; or an interior designer bolt of fabric that’s been made into a cool Generic Youth jacket. Yokoyama is committed to non-waste, repurposing materials and manufacturing local. The collections are mostly made from salvaged materials and many are one of a kind. Stop by the new store to pick up a hoodie, tank top, hat, board shorts, tee’s, aprons, popular Fight On Fingers logo apparel and more ideal for USC Football games.
Open 9 a.m. to 5 p.m. Monday through Friday; 11 a.m. to 4 p.m. Saturday.
2429 West Coast Highway, Suite 102 in Newport Beach. 949.650.5511.
Thank you Veterans!
On Veteran’s Day, men and women associated with the military, either active duty or reservists, spouses and mothers, can come into any Marinello Schools of Beauty campus (excluding Spa Academy locations) and receive a free spa manicure and pedicure. Also, Marinello Schools of Beauty campuses will be giving “Marinello Loves Our Vets” postcards for vets who are based overseas. Upon their return, the postcards offer vets a free haircut and 20% off any service, redeemable through Valentine’s Day 2012.
In Orange County, Marinello Schools of Beauty can be found in Anaheim at 663 N. Euclid Street. 657.549.6131; in Huntington Beach at 19022 Brookhurst Street. 714.962.8831; or and Lake Forest at 23635 El Toro Road, Ste. K. 949.586.4900
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from the blog
- 01.11.26 – Lunch & Learn at Zov’s Bistro Focuses on Brain Health
- 01.11.26 – Dry January, Done Right at Khan Saab
- 01.08.26 – Strickland’s Ice Cream Celebrates 90 Years and Two Sweet Years in Costa Mesa
- 01.08.26 – THE NOTEBOOK Musical Set for Segerstrom Hall in 2026
- 01.04.26 – THE DAILY HEALING Presents Healing House Lido
- 01.04.26 – Your Business. Our Audience.
- 12.30.25 – Mastro’s Ocean Club Irvine Toasts the New Year With Zero-Proof Style
- 12.26.25 – Holey Moley and Hijinx Hotel Bring Immersive Play to Irvine Spectrum Center
- 12.22.25 – A Thoughtful Holiday Gift for OC Locals
- 12.21.25 – A Coastal Take on Christmas at Huntington Holiday House
- 12.18.25 – Katsuya Century City Debuts Festive Holiday Menu for December Dining
- 12.15.25 – Cozy Earth Is a Holiday Gifting Favorite in Corona del Mar
- 12.12.25 – il Girasole Turns Thanksgiving Into a Day of Giving Back
- 12.09.25 – Holiday Lights Boat Cruise Aboard Pendry Newport Beach’s Private Yacht
- 12.09.25 – Celebrate the Holidays at CasaDami on the Waterfront
- 12.06.25 – Pete’s Christmas Vacation Returns to Hyatt Regency Huntington Beach
- 12.03.25 – Wrap Yourself in Luxury at Oats Cashmere’s Annual Event
- 12.02.25 – French Florist Opens New Boutique in Mission Viejo
- 12.01.25 – Holiday Cheer at North Italia
- 12.01.25 – Coastal Holiday Magic at Paséa
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