Greer's OC

What to expect at a re-purposed shipyard in Westside Costa Mesa? Dakota Collective is a new pop-up concept that promotes art, fashion, music and more. Tonight a huge blowout event will mark its launch with free Kogi Korean tacos from 6 to 8 p.m.; Morgan Collett Dj’s from 8 to 10 p.m.; Posso the DJ live set from 10 p.m. to midnight and a full open bar. Dakota Collective is a multi-brand lifestyle store for men and women, music and events space, café and coffee bar. Choose from hard-to-find apparel brands, limited-run collections and unique vintage pieces.

Mainstay labels will include BB Dakota and Jack, Cheap Monday, Corpus, and Jen Kao. A 20-foot tugboat serves as a quirky display. There are seating areas, a library full of rare art and photography books, a coffee bar, and a gourmet food truck outside during business hours. An outdoor seating in a lush garden setting will be available for the lunch crowd. Attached to the store is a music venue/gallery space where music events, art shows, readings, and fashion shows will be held a few times per month. Open through the second week in January 2010. 1640 Pomona Ave. in Costa Mesa. RSVP to dakotacollective@gmail.com.

Eyeing Something Miraculous

If you’re sick and tired of wearing different glasses for reading, etc. Maybe you should check out this new technology. TruFocals is a new invention in eyewear that offers infinite variable focuses in a single frame. The on-demand, user-adjustable lens should replace the hassle of multiple glasses for every vision need. And you can see for yourself how TruFocals work Saturday from 11 a.m. to 2 p.m. at Custom Eyes Optometry in Costa Mesa. At the event, enter to win a pair of TruFocals. TruFocals are scratch-resistant and anti-reflective, contain anti-smudge coatings; and offer protection from harmful UVA and UVB rays. 1835 Newport Blvd., Suite A-111, Costa Mesa, CA 92627. 949.646.4949.