Thousands of fans of the Frog House on the Coast Highway in Newport Beach have rallied around their favorite surf shop, which may be in danger because of new city zoning laws that prohibit businesses in residential neighborhoods. The outpouring of support has generated optimism that the Frog House can remain at its current location, though its owner, T.K. Brimer, still faces a months-long rezoning process and ultimately needs the blessing of the City Council and Coastal Commission.
So why does the unassuming Frog House generate such passion from its customers?
“We’ve resisted change that swept the surfing industry,” says Brimer, who bought the store from the original owner 43 years ago. “We’re not controlled by clothing manufacturers that dominate surfing—it has bothered me, surfing is a sport, not a lifestyle.”
Brimer, who still surfs five days a week, has always kept his shop 70 percent hard goods (surfboards, wetsuits and impossible to find, kneeboards) and only 30% clothing.
“The average shop is exactly the other way around,” Brimer says. “There’s a ridiculously low mark-up on surfboards. The money is in the apparel. Other shops make a lot more money than I do, but they don’t get to surf as much.”
“Ever since I was a little boy, I wanted to own a surf shop when I grew up. I kept my eye on the prize. I loved the smell of the resin, the people who worked there. But I never wanted to own a clothing store.”
The Frog House carries the best in surf gear, and if he doesn’t have what you need Brimer will tell you where you can get it. Real surfers work at the Frog House and though the pay isn’t much, they love their jobs. On average, they stay 17 years (one employee has logged 29 years).
Open 9 a.m. to 7 p.m. Monday through Friday; 8 a.m. to 6 p.m. Saturday; 8 a.m. to 5 p.m. Sunday. 6908 W Coast Hwy. in Newport Beach. 949.642.5690.
A Second Commonwealth!
Downtown Fullerton’s fave nightspot, the Commonwealth Lounge, is celebrating its the opening of second location and new concept in Newport Beach tonight!
The modern-style supper club opened in the former Ten Waterfront restaurant (it’s had many incarnations, remember when it was Hooters and the Red Onion?) on the Balboa Peninsula.
Complimentary appetizers will be offered from 9 to 10 p.m. and happy hour specials will be available until midnight. Enjoy live entertainment by Uncommon Burlesque, samba/soulists Quetzal Guerrero & The Warriors and special guest DJs J-Heart and Bobby Soul. Free gift will be given to the first 50 guests.
The Commonwealth Lounge features American gourmet comfort food, 26 craft beers on tap, boutique wines by the glass and signature cocktails. Look for weekly promotions like Wine Wednesdays, Scissors & Silverware on Sundays and Local Nights on Mondays.
Commonwealth Lounge & Grill is at 2406 Newport Blvd, on the Peninsula. 949.675.4444.
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from the blog
- 09.28.26 – Surfing Heritage & Culture Center Opens New Laguna Beach Home
- 09.28.26 – Levain Bakery Brings Peanut Butter Cookie to Fashion Island
- 09.28.26 – Puesto Pours a Wellness-Minded Margarita With Cymbiotika
- 09.26.26 – Pete’s Spookeasy Returns to Huntington Beach This Fall
- 09.23.26 – SAVOR 2026 Set to Honor Orange County Legends Before Anticipated Sold-Out Crowd
- 09.22.26 – Ruin Bar Celebrates 10 Years at The LAB
- 09.21.26 – QUA Debuts Afternoon Tea With a Chinese Twist
- 09.21.26 – ENC Wine Walk Returns to Support Environmental Education
- 09.17.26 – Inside My Ritual Diaries
- 09.16.26 – Willem Dafoe to Headline “The Process Unlocked” Premiere at Newport Beach Film Festival
- 09.15.26 – Broken Yolk Café Dishes Up Hope for OC Kids This Holiday Season
- 09.09.26 – Levain’s Black & White Weekend Comes to Orange County for the First Time
- 09.09.26 – LAWineFest Marks 21 Years With a New Home at the LA Equestrian Center
- 09.02.26 – Newport Dunes Celebrates Labor Day Weekend With Live Music, Beach Movies and Waterfront Fun
- 09.02.26 – Pacific Symphony Opens New Era with Joshua Bell, Celebrates Shelley’s First Season
- 08.30.26 – VOX Kitchen Brings Modern Chifa Flavor to Aliso Viejo
- 08.29.26 – Outpost Kitchen Refreshes Menu for National Better Breakfast Month
- 08.29.26 – Blind Boys of Alabama Bring Seven Decades of Gospel to Musco Center
- 08.26.26 – Chef Turned Author Launches New Thriller Series
- 08.25.26 – Landers Supply House Celebrates Grand Opening at The LAB Anti-Mall
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- 09.28.26 – Pacific Airshow Celebrates 10 Years in Huntington Beach
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- 09.16.26 – Newport Beach Film Festival Turns 27, and the Lineup Is Stacked
- 09.15.26 – Purrs in Paradise Opens Its Doors at The CAMP
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- 09.13.26 – Musco Center Celebrates 10th Anniversary Jubilee! With a Decade of Its Own Talent
- 09.09.26 – Maleza Brings Modern Mexican Flavor and Mezcal to The CAMP in Costa Mesa
- 08.30.26 – Zov’s Mediterranean Restaurant Set to Open on 17th Street in Costa Mesa
- 08.29.26 – Sweet Arrival: Levain Bakery Opens First Orange County Location at Fashion Island
- 08.26.26 – OCAPICA’s Tastemakers of Orange County Celebrates 10 Years of Community-Driven Cuisine
- 08.24.26 – Telefèric Barcelona Brings Spanish Flavor to Fashion Island
- 08.20.26 – Pacific Wine & Food Classic Returns to Newport Beach in September
- 08.18.26 – Dream Glow Festival Returns to Celebrate the Beauty of Chinese Culture
- 08.13.26 – Z SUPPLY Pops Up at Lido Marina Village With New Denim Collection
- 08.11.26 – Inside Eichholtz’s New SOCO Showroom
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