Greer's OC

STAUD just opened its newest boutique at South Coast Plaza, bringing its California point of view to one of the country’s most recognized shopping destinations.

The space feels right at home here. Inspired by the brand’s Melrose Avenue flagship, the boutique leans into clean lines, built-in details, and a soft, neutral palette. It is polished but still relaxed, very much in step with the way Southern California shops and lives.

Inside, the focus is on the Spring 2026 collection, which pulls from both sides of California style. There is a mix of easy coastal pieces and more refined looks, with airy silks, denim, sport-inspired textures, and a few playful accessories layered throughout. It is a collection that feels wearable but still has personality.

For the opening, there is also an exclusive. A cream version of the Reef bag, priced at $425, is available only at this location and in limited quantities.

Founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto, STAUD has built a following for pieces that balance classic shapes with something a little unexpected. The South Coast Plaza boutique is a natural next step and a strong fit for Orange County.

Open 10 a.m. to 8 p.m. Monday through Thursday; 10 a.m. to 9 p.m.; 11 a.m. to 7 p.m. Sunday.

STAUD South Coast Plaza is at 3333 Bristol Street, Suite 1847 in Costa Mesa.