Greer's OC

Fashionistas take note: Tamara Mellon, the direct-to-consumer luxury brand, is taking their innovative retail concept on the road with the launch of the mobile TM Closet— the first-ever traveling shoe closet. And, the TM Closet is making a stop in Newport Beach at Lido Marina Village from November 21 - 24.

The concept is inspired by the success of the brand’s first brick-and-mortar location at Palisades Village in Los Angeles, which reimagines the luxury retail experience. The TM Closet will replicate the shop’s concept displaying each shoe style in every size. Inside the mobile shop, you can try on and shop the shoes at your leisure.

The TM Closet is a 24 ft. truck with floor to ceiling glass panels revealing the brand’s best selling silhouettes. Customers enter the TM Closet through the back of the truck, which opens up inside the shop.

For more information on the next steps, please visit tamaramellon.com/TMcloset.

Lido Marina Village is at 3434 Via Lido, Newport Beach