The new Alta Baja Market at 4th Street Market in Downtown Santa Ana is the brainchild of Natasha Monnereau, a New Mexico native, sommelier and wine educator and event pro; and Delilah Snell, co-founder of Patchwork Show and the Craftcation Conference, and founder/owner of the former Road Less Traveled Store in Santa Ana, an award winning ecoboutique/sustainable workshop and lecture space.
Celebrating Mexico’s food and culture, the American Southwest and California, Alta Baja Market is the first of its kind, one stop shop for rare finds from above and below the border including kitchen items, dry goods, gifts, books, wines and beers, chiles, moles, heirloom beans, spices, fresh produce, aguas frescas from backyard fruit, and gourmet meats and cheeses from California, Arizona, New Mexico, Tijuana, Ensenada, Valle De Guadalupe and beyond.
It’s in a soft opening phase now, with a grand opening and fiesta to come in summer. Natasha and Delilah are raising funds through a Kickstarter campaign to help finance the final equipment, tools and displays to finalize the concept. There are 15 days left—and you can help support their campaign here.
At Alta Baja Market, you can look forward to cooking classes and lectures, handson activities, and monthly community dinners from 4th Street Market’s incubator kitchens. And, guest chefs from professional and home kitchens will host popups; coops and artisan makers will be featured, too.
Some of Alta Baja Market’s unique items include bread/cookie/waffle mixes, bizcochito mixes, blue corn pozole, chamba cooking pottery Oaxacan chocolates, chile paste and salt; veggie seeds, and Tucson Tamale Co.
There are Oaxacan crafts, Guelaguetza mole and michelada mix; New Mexican specialty grains: red and blue corn flours, red and blue atole, blue corn; Hatch chile mixes; New Mexican jellies and beef jerky (carne seca); Baja olive oil (Misiones, very limited availability in the U.S.); Talavera serving pottery (lead free); Rancho gordo beans (heirloom). And cards, organic candy, sodas, burritos la Palma tortillas, ristras, Mexican Chia oil, avocado oil, bean flour, and rice flour.
201 E. 4th St. in Santa Ana.
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from the blog
- 11.02.25 – North Italia Debuts Seasonal Fall + Winter Menu in Irvine and Beyond
- 10.30.25 – An Evening with John O’Hurley at The Lido
- 10.28.25 – Día de los Muertos Rooftop Brunch at Top of the V
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- 10.19.25 – Wahoo’s Marks 38 Years with Free Community Celebration in Costa Mesa
- 10.15.25 – Pumpkin Palooza Returns to Discovery Cube OC This October
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